The following is taken from an article on Anandtech's site:
It seems that ATI has approached more than a few video card manufactures, offering to sell both Radeon 7500 and Radeon 8500 chips to them and promising market success. At the same time, NVIDIA has been pressuring card makers to reject ATI as a solution. The unspoken threat that NVIDIA is coming to manufacturers with is that if a company produces ATI cards then not only will relations be hurt but NVIDIA chips will be harder for them to get.
Naturally, this places quite an amount of pressure on card makers. Many video card manufacturers that we have spoken to have expressed interest in ATI products but have decided not to produce them as of yet simply because of NVIDIA's pressure. In fact, many of the companies that we have spoken to have said that they are not currently working on Radeon based cards but have not eliminated them as a solution quite yet. Many of the popular video card manufacturers would not be around today if it were not for the success of NVIDIA's chips, placing an even greater pressure on the manufacturers to stick with NVIDIA.
If nVIDIA has such a superior product how come it needs to pressure (almost threaten) CARD MANUFACTURERS.I used to admire nVIDIA marketing abilities not anymore play fair nVIDIA and stop acting like Intel when AMD started producing highly competitive products.
It seems that ATI has approached more than a few video card manufactures, offering to sell both Radeon 7500 and Radeon 8500 chips to them and promising market success. At the same time, NVIDIA has been pressuring card makers to reject ATI as a solution. The unspoken threat that NVIDIA is coming to manufacturers with is that if a company produces ATI cards then not only will relations be hurt but NVIDIA chips will be harder for them to get.
Naturally, this places quite an amount of pressure on card makers. Many video card manufacturers that we have spoken to have expressed interest in ATI products but have decided not to produce them as of yet simply because of NVIDIA's pressure. In fact, many of the companies that we have spoken to have said that they are not currently working on Radeon based cards but have not eliminated them as a solution quite yet. Many of the popular video card manufacturers would not be around today if it were not for the success of NVIDIA's chips, placing an even greater pressure on the manufacturers to stick with NVIDIA.
If nVIDIA has such a superior product how come it needs to pressure (almost threaten) CARD MANUFACTURERS.I used to admire nVIDIA marketing abilities not anymore play fair nVIDIA and stop acting like Intel when AMD started producing highly competitive products.