The DTV and Toy Lobster

Archived from groups: comp.sys.cbm,alt.c64,rec.games.video.classic (More info?)

I kept forgetting to post this news item from the Amiga Update
e-newsletter. The following comes from the November 30, 2004 issue but
was just recently posted to the archive at
http://www.globaldialog.com/~bandr/AU/

Truly,
Robert Bernardo
Fresno Commodore User Group
http://videocam.net.au/fcug

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F R O M T H E N O S T A L G I A D E P T .

LONDON, United Kingdom - 19th November 2004 - The Toy:Lobster Company
today announced the appointment of Just Distribution as distributor to
the Video Game Sector for the upcoming Commodore 64(tm)
Plug-in-and-play Games System. Just Distribution will handle the
independent sector and selected key retail accounts within the Video
Game sector for the UK Toy company and will bring with them a wealth
of experience in this category. The product line, which commences
shipping from February 2005, is being hailed as a breakthrough in the
new market of Plug-in-and-play Direct to Television handheld Video
Game Systems. The unit, packing 30 full games, is fully Commodore
branded and utilises the actual operating system used on the original
C64. The games are not replicas of the originals - they actually are
the originals. The controller is an exact replica of the instantly
recognisable Competition Pro 5000 Joystick.

"There is a massive Commodore fan base still active in the market"
commented Toy:Lobster Marketing Director, Simon Jones, "These days
they own a PlayStation 2 or X-Box and are often still active software
purchasers. We needed a partner with great penetration into the
retailers serving this sector and we believe that JUST truly
understand what we're doing here." Andrew Blumson, Director, Just
Distribution added, "We've begun to make a real name for ourselves in
this category and see the Commodore 64 as a real leap forward in the
technology used. We're very excited about the opportunity here and are
looking forward to working with Toy:Lobster on this project"

For more information, please contact: Simon Jones; The Toy:Lobster
Company Tel: + 44 (0) 208 757 5770, Fax: + 44 (0) 208 757 5775, Email:
simon.jones@toylobster.com <mailto:simon.jones(at)toylobster.com> Andrew
Blumson; Just Distribution Ltd Tel: + 44 (0) 1992 703816, Fax: + 44
(0) 1992 703811 Email: ablumson(at)justdistribution.co.uk

About The Toy:Lobster Company The Toy:Lobster company is an
independent toy company that manufactures, licenses and distributes a
large range of leisure products, predominantly created and marketed
for young adults. The company is exclusive distributor for lines from
companies such as; Colorific Australia, Cutting Edge Toys, Best Pals
Inc.

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C64 Direct-to-TV available November 26th in the US. Commodore
officially announces the launch of the C64 Direct-to-TV in the US.
This "C64DTV" was on air all day through QVC on November 26th. Mammoth
Toys has been appointed by Commodore for this product as the official
distributor for the US, Canada and Latin America. The first shipped
order quantity is over 200.000 pieces.

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In December there will be a limited quantity of the NTSC version
available on Commodore's website. Commodore will keep you informed at
the news section of http://www.commodoreworld.com/ when more
information is available.