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IGA: Hackers Can't Touch Our In-Game Ads

Last response: in Video Games
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June 5, 2006 11:07:42 AM

IGA recently signed a deal with Atari to put ads in its upcoming Test Drive Unlimited title. But is Justin Townsend, CEO of IGA, concerned about disgruntled gamers trying to hack out his ads? No, because Townsend said hackers can't mess with IGA's software. Townsend talks advertising, gaming and big business with TwitchGuru.
June 5, 2006 1:27:22 PM

nothing like giving hackers the challenge.
!