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IGA: Hackers Can't Touch Our In-Game Ads

Tags:
  • Games
  • Video Games
Last response: in PC Gaming
June 5, 2006 11:07:42 AM

IGA recently signed a deal with Atari to put ads in its upcoming Test Drive Unlimited title. But is Justin Townsend, CEO of IGA, concerned about disgruntled gamers trying to hack out his ads? No, because Townsend said hackers can't mess with IGA's software. Townsend talks advertising, gaming and big business with TwitchGuru.

More about : iga hackers touch game ads

June 5, 2006 1:27:22 PM

nothing like giving hackers the challenge.