People had to see this on the horizon; anytime anything becomes popular there will be someone to make money off of it. Heck I don’t know about in Europe but in America even if something isn’t popular some marketing team will sucker all the dumb Americans (trust me there are a lot) into thinking its cool and they just have to have it.
As far as a lan party I love them nothing better than getting so mad, on the verge of going postal, after a random nade kills you 1 frag away from winning the final game. Then before you respawn the game is over and now you’re tied for second with 5 other people. that’s when every profane word known to man in 10 different languages flies, repeated a couple times, bringing into question the heterosexuality of the guy that won, and many death threats later the inevitable, "So, same time next weekend guys?"