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Interview with Bing Gordon

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BigMac   10-17-2006 at 02:13:42 PM

Well, I came accross the following article today, which might also be of interest to this community:
http://www.edery.org/2006/06/inter [...] gordon-ea/

For those of you that rather just play games than keep up with gaming articles, Bing Gordon is the Chief Creative officer of EA (yes, they do value creativity at EA apparently, at least enough to have a CCO). The article is dated June 26 so you might have come across it already.

It's a good read in its entirety but the following quote may bring some understanding about the games we see coming out of EA studios to date:

Quote :


The trick to finishing any creative project on schedule is to ship whatever is done by a given date. This is what advertising agencies usually do with the commercials they create. Of course, no one remembers that it was on time after it fails miserably.

Once you set minimum creativity standards on your work, predictability flies out the window. The trick here is to make progress through small, user-testable iterations, the way Neil Simon describes in his autobiography, “Rewrites”, and the way David Kelley’s Ideo process is described in “The Art of Innovation.”

The game business has an added wrinkle, that we deliver our creativity in the form of software, which is notoriously hard to schedule.



Think about that one for a moment when you're considering buying BF2142 at its intended releasedate.

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cafuddled   10-17-2006 at 03:53:37 PM
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Nah the beta test of BF2142 was good enough to prove that it was good enough to deserve a buy. But it does raise an already raised question about the quality of EA’s products. The Battle Field franchise has never been very well made one, with a terrible net code making lag almost seem part of the game and a graphics/physics engine that shows no promise what so ever. But what does it have to contend with for the same kind of play style?

Not much is the answer, that’s why it is still played today by lots of people. Hell I love the game to bits but I often find my self swearing at my monitor and getting all pissed off because the game does something which makes you go “what the f*ck, how can that happen”.

I think EA is a great contributor to the gaming scene, with games like Need For Speed and Alice and the fact that they have one of the biggest sports game legacies in the world. But on games that need a lot of time and dedication put in to them they seem like the kind of company that are just not flexible enough to allow the flexibility they need.

This is why I believe unless EA change there business model they will not ultimately becomes as big as they hope… world domination I bet.

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