I played bf2 but passed on bf 2142 due to the ads. Ads are bad. No ads, period. I've already paid for the game. I'm not paying for ads. As far as TV goes I haven't turned it on in a long time. Once you start putting ads into a game you set the stage for doing more. Small ads may be the start but then it moves on to larger ads, more ads. Ads, ads ads. I'm not playing the game to look at ads. I'm not going to buy their products. I don't want to see the ads as they are often uninformative and manipulative. At least the EU has strict rules for advertising.
If you permit them to present ads you permit them to take further liberties down the road. We've seen this with products such as Microsoft's DRM, with Microsoft's WGA/WGN, with the 47 programs under Vista that collect information about you and what you do and report it back to Microsoft.
Once you give them the liberty to do one thing then they will take advantage of your giving nature and take more. It always happens. Always has.
Let's say you buy a car, should you allow the maker to stick ads on your windshield in a form of heads up display? Should you let them put ads inside on the roof or door? The bottom line is that you bought the car, you paid for it. There's no reason to be subject to those things. How about a cell phone? Would you like your cell phone provider pushing ads to you in the middle of your phone call? Would you allow them to text message you about all sorts of deals? How about your email? Would you permit them to send you spam? You have spam filters. Those filters are there because we don't want to see the advertisements in our email. We have ad blockers and pop up blockers to keep them from popping up ads in our browsers.
SO DON'T F'ING TELL ME IT IS MY LOSS. You should not be opening the door that affects me. Call them and tell them you'll accept ads as long as they don't send them to everyone. Tell them that they can put you on a list of those that will accept ads and then they can target you and those willing instead of those of us that don't accept that sort of intrusion.