Yeah, in game adds, i think intel paid them to advertise there cpu's, i think the slogans are:
"less lag, more frag with an intel cpu"
and on the ship container boxes its like:
"caution: intel cyborg componetsn inside" or something similar.
Also intel and EA colaberated to make highway tampa a map that is in bf2 and bf2142, the in game description says you need to keep supply lines open for intel cpu's to europe or something.
I usualy shoot them and stuff, c4 them out of spite when bored.