There was a game a ways back, possibly more then 10 years back, that was a great business sim game.
It wasn't from Maxis but it was the same sort of idea.
 
I remember that you started with a small business and tried to build it from just one city to a mutli-national company.
 
I specifically remember it being great for learning about branding - some of the help / hints in the game talked about how if you worked on a name brand and one of your products was bad it could effect your entire brand.
 
I remember the game being quite complex and covering a lot of different business aspects, from supply & demand to advertising.
 
Does this ring any bells for anyone?
Any ideas what it might be called or even where I might continue searching?
 

Industry Giant?

Sounds like you're talking about "Capitalism II" from 2001.

Awesome!  Thanks abeydoun!
 
That is indeed what I'm looking for, although I may have only played the first one.
 
I'm going to look at Industry Giant as well exfileme.
 
 
Thanks a ton, I'd been looking for that for a while!