Sure beats the in game cash for FTP games that Nvidia had bundled before, AMD had the right idea with free games with their cards. Nvidia has finally wised up.
Yeah that was an incredibly stupid move on their part. I'll never play games where you have to pay money to advance in the game, or buy a subscription-based service in order to play.
I like AMD's idea as well to actually include full games with their cards. I just bought an EVGA 660 a month ago and didn't include anything, I feel cheated.