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AMD Launching 'Volcanic Islands' GPUs in 2013

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May 9, 2013 9:20:41 AM

None of this makes sense, or are they just removing Sea Islands (HD 8xxx Series) from the lineup since it got delayed and pushing straight to Volcanic Islands (HD 9xxx Series) that was due in 2014?
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May 9, 2013 9:24:43 AM

this is a good move. nvidia will be rebranding their cards, while amd will give new architecture to the market. so those who got gtx 400/500 and radeon 5000/6000 will be choosing amd :) 
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a c 160 U Graphics card
May 9, 2013 9:34:51 AM

Now this was out of the blue, was not expecting next gen GPUs until at least Christmas and now both AMD and Nvidia seemed to be hinting at an earlier release!
Boojaah!
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a c 160 U Graphics card
May 9, 2013 9:37:21 AM

bison88 said:
None of this makes sense, or are they just removing Sea Islands (HD 8xxx Series) from the lineup since it got delayed and pushing straight to Volcanic Islands (HD 9xxx Series) that was due in 2014?


This is not the first time this has happened. Besides, Sea Island is out there in mobile GPUs and on the HD7790. So yeah, don't know what you on about?
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May 9, 2013 9:40:47 AM

This would be awesome if it pans out. It could easily have been a misstatement, but hopefully that's not the case since I was just thinking about when to start looking to upgrade from my 6950.
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a c 91 U Graphics card
May 9, 2013 9:48:00 AM

hmm, Nvidia rebranding current products and selling the only new tech at extreme price points (Titan at $1k, 780 rumored to be $699...). if AMD comes out with new architecture, it can potentially rival the 780 or even the Titan at a much lower price point. plus with all the extra game optimizations they'll have due to new consoles, I think AMD's got a nice set up to dominate the graphics market for the coming year
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a c 160 U Graphics card
May 9, 2013 9:49:50 AM

vmem said:
hmm, Nvidia rebranding current products and selling the only new tech at extreme price points (Titan at $1k, 780 rumored to be $699...). if AMD comes out with new architecture, it can potentially rival the 780 or even the Titan at a much lower price point. plus with all the extra game optimizations they'll have due to new consoles, I think AMD's got a nice set up to dominate the graphics market for the coming year


As usual it will probably not pan out that way... Besides no competition can go to AMDs head too...
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a c 91 U Graphics card
May 9, 2013 9:50:03 AM

plus, there's leaked info on TPU and I think Guru that indicate the volcanic island flagship (9970?) may well have twice the performance of 7970 if specs are any indication:
http://www.techpowerup.com/183704/amds-answer-to-geforc...
I'm ogling at those 4096 processing units lol
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a c 160 U Graphics card
May 9, 2013 9:52:50 AM

vmem said:
plus, there's leaked info on TPU and I think Guru that indicate the volcanic island flagship (9970?) may well have twice the performance of 7970 if specs are any indication:
http://www.techpowerup.com/183704/amds-answer-to-geforc...
I'm ogling at those 4096 processing units lol


For once I actually think this could be true... Double performance, no. That many stream processors, yes.

Since Nvidia is cramming so many CUDA cores into their top tier card and the claiming supremacy(makes me think of Volkswagen stunt with the Bugatti Veyron that almost bankrupt them), why should AMD not do the same?
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a c 91 U Graphics card
May 9, 2013 9:56:50 AM

Novuake said:

For once I actually think this could be true... Double performance, no. That many stream processors, yes.

Since Nvidia is cramming so many CUDA cores into their top tier card and the claiming supremacy(makes me think of Volkswagen stunt with the Bugatti Veyron that almost bankrupt them), why should AMD not do the same?


I fully understand your skepticism about the performance and my rational side tells me that you're right. but a man can dream right? :p 

as for the Titan, it was a terrible stunt, and I'm hoping AMD corrects this with the volcanic islands series and prices things correctly. it would be terrible if top-tier performance suddenly becomes $1000 rather than $400-500... the dollar did not depreciate that fast over the last year...
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a c 160 U Graphics card
May 9, 2013 9:58:33 AM

vmem said:

I fully understand your skepticism about the performance and my rational side tells me that you're right. but a man can dream right? :p 

as for the Titan, it was a terrible stunt, and I'm hoping AMD corrects this with the volcanic islands series and prices things correctly. it would be terrible if top-tier performance suddenly becomes $1000 rather than $400-500... the dollar did not depreciate that fast over the last year...


Agreed. LOL well lets see how AMD prices those ~4000 stream processors...
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May 9, 2013 9:59:55 AM

My 7970 took a dump about a month ago and I got a 7790 to hold me over. Glad to hear this, I'll sell the 7790 and grab whatever the new stuff is.
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a c 160 U Graphics card
May 9, 2013 10:01:08 AM

tului said:
My 7970 took a dump about a month ago and I got a 7790 to hold me over. Glad to hear this, I'll sell the 7790 and grab whatever the new stuff is.


Uh the HD7xxx series is not old enough for your warranty expire? So WTF?
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May 9, 2013 10:17:02 AM

Would be great to get Steamroller around the same time as the new GPUs.
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May 9, 2013 10:44:23 AM

bison88 said:
None of this makes sense, or are they just removing Sea Islands (HD 8xxx Series) from the lineup since it got delayed and pushing straight to Volcanic Islands (HD 9xxx Series) that was due in 2014?


Didn't you read the article?

Quote:
The Sea Islands codename encompasses the PS4 chip, as well as the new mobile chips announced at CES, and the Bonaire GPU found in the Radeon HD 7790.



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May 9, 2013 10:47:33 AM

The HD7970 improved resources by around 20-25% over the HD6970 and achieved on average gaming performance boost of about 45%. The HD9970 at least doubles the HD7970's resources on a more efficient 20nm node and adds serial compute units 8x that of the 7970 and 2x the PS4's. Make no mistake this will be the fastest single graphics card by a long shot this say hypothetical gains is 2x the 7970GE performance that is at least 50% faster than the Titan and will be on a more efficient node.
The reports out is that the 780 is weaker than the Titan (obviously) and the 770 is roughly on par with the 7970GE. This leaves thought that if AMD doubles up throughout all SKU's a midlevel HD9850/70 should give the GTX780 a good run.
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May 9, 2013 11:47:17 AM

I'm interested if AMD will continue to use the 1,000 number range once they get past the 9xxx series. I can't imagine an AMD 10970, it looks fugly as hell.
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May 9, 2013 11:49:24 AM

Launch like South. Isl? As in, paper launch around Christmas then the actual release later. Also I hope they double everything's specs. A 7750 equiv (9750 or w/e) with the same specs as a 7850 drawing all power from pci-e? Dayuuummm.
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a b U Graphics card
May 9, 2013 1:10:32 PM


Rumor has it, boys and girls, that the next-gen Radeons will be at 20nm and optimized for 'Onion and Garlic' on the 'heterogeneous arch' ...
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a b U Graphics card
May 9, 2013 1:12:25 PM

So this is for sure pegged to arrive at the end of 4th quarter. So December launch. It will be interesting to see some leaked shots and benchmarks couple months from now to confirm their existence. This series, if the numbers are true, will definitely make Nvidia change their minds and bring Maxwell sooner, 2nd quarter next year.
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a c 91 U Graphics card
May 9, 2013 1:18:59 PM

Feeling super excited about this, I must come back and say "AMD, you have an opportunity to change the current direction and landscape of the discrete GPU world with the 9000 series release, DON"T SCREW IT UP LIKE BULLDOZER!"
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a b U Graphics card
May 9, 2013 2:29:38 PM

So this is for sure pegged to arrive at the end of 4th quarter. So December launch. It will be interesting to see some leaked shots and benchmarks couple months from now to confirm their existence. This series, if the numbers are true, will definitely make Nvidia change their minds and bring Maxwell sooner, 2nd quarter next year.
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May 9, 2013 4:29:49 PM

I'm wasting for the ATI HD 10970 Rage Pro card to come out.
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May 9, 2013 5:20:32 PM

I don't want to dash any hopes or anything, but I'm guessing it's a typo.
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May 9, 2013 7:34:49 PM

It's pretty hard to believe.
Isn't 2013 a bit ambitious for a 20nm part? Also didn't they say they will use 7000/8000 series for the rest of this year?
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May 9, 2013 7:46:33 PM

vmem said:
hmm, Nvidia rebranding current products and selling the only new tech at extreme price points (Titan at $1k, 780 rumored to be $699...). if AMD comes out with new architecture, it can potentially rival the 780 or even the Titan at a much lower price point. plus with all the extra game optimizations they'll have due to new consoles, I think AMD's got a nice set up to dominate the graphics market for the coming year


LOL...IF you think they're going to fit that many cores in a 28nm die and price it much below NV you're smoking something. There is a reason why titan is 550mm or so. AMD will have to blow up the die to double perf (which I don't believe) and lost even more money than they are now.

All you fools asking for cheap AMD cards apparently don't understand they keep losing a Billion a year. Meanwhile, NV just had another RECORD margin quarter, income up 29% etc in a crappy PC environment. Even the free games aren't helping steal share from NV. Why? They spent their wad for drivers on PS4/Xbox/Wiiu. People read reviews and find out in forums their drivers have sucked (see notebookcheck for the 7970m review and hardocp for their driver reviews of both NV and AMD...took AMD a whole year to get things right and still has stuttering issues - Fcat etc showing flaws). You MIGHT get a working driver this year for crossfire (prototype driver) but how long are you supposed to wait for your product to work? A year and half? This is why NV owns 65% discrete share.

If AMD comes out much lower they're bankrupt. :)  Even the CFO said they'll need a loan to get past the end of the year. Quit asking for low prices, you're killing your favorite company.
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May 9, 2013 8:06:19 PM

BigMack70 said:
As I'm firmly in the "GK110 should have been the GTX 680" camp, I would love it if AMD came out and took a steamy dump on Nvidia's Titan by offering a card 40-50% faster than it for 2/3rds the price (assuming 2x7970 performance from specs & ~$600 launch price).
That said, I highly doubt that will be what actually happens. Definitely look forward to seeing what they bring to the table, though... I'm thankful they're not rebranding like Nvidia is. Is there anything more boring in the world of GPUs than rebrands?


How is it rebranding when Titan is a ~550mm die? This is not a GTX680.
If this is 20nm for AMD it's no surprise they double things...But NV already has an answer anyway. It's called maxwell Q1. I don't understand why this is being said like this is new info. AMD already said a while back Q4 for their next release was on schedule, and Maxwell is already Q1 to find out what AMD looks like. I'm guessing NV has 2-3 drivers for it. If AMD sucks you'll get the crap one (like all last year, nothing new perf wise from NV until Dec after never settle...why give you perf when the competition is losing?), if this chip is awesome we'll get the REAL NV driver. Anyone thinking NV doesn't have an answer with 3.7B in the bank and making PROFIT vs. a company that loses 1.18B last year and is still losing now while blowing a ton no doubt on PS4, Xbox720, wiiu, must not be paying attention.

Anyone asking for cheap AMD cards is asking for NO COMPETITION soon as they'll go bankrupt if you don't start paying them more money for their stuff. Doesn't anyone read balance sheets these days? I hope this card is released at a grand...Otherwise they are idiots. They just lost 310mil (when including austin land sale 164mil+146mil loss), and are on track to lose their last Billion. How badly do all you people want AMD to go out of business? Pull your heads out and start praying for HIGHER prices so they actually make some damned money! They have lost ~6B in the last 10yrs (yeah, that's ZERO freaking profit!). Do the math. They already have junk bond status for their credit. You can't even get worse than that! I like AMD, but people like you are killing them. All AMD does is lose money making people happy about cheap prices.

All the AMD lovers on here (Toms is full of them and NV haters) should start asking for PRICE HIKES! NV understands you can't GIVE away your cards and make a profit. Not to mention their drivers are WORTH the money they ask. They actually WORK as advertised. AMD on the other hand can't afford to make a stutter free driver. Why? You keep asking for cheap prices so they have no R&D money!
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a c 91 U Graphics card
May 9, 2013 8:22:32 PM

somebodyspecial said:
vmem said:
hmm, Nvidia rebranding current products and selling the only new tech at extreme price points (Titan at $1k, 780 rumored to be $699...). if AMD comes out with new architecture, it can potentially rival the 780 or even the Titan at a much lower price point. plus with all the extra game optimizations they'll have due to new consoles, I think AMD's got a nice set up to dominate the graphics market for the coming year


LOL...IF you think they're going to fit that many cores in a 28nm die and price it much below NV you're smoking something. There is a reason why titan is 550mm or so. AMD will have to blow up the die to double perf (which I don't believe) and lost even more money than they are now.

All you fools asking for cheap AMD cards apparently don't understand they keep losing a Billion a year. Meanwhile, NV just had another RECORD margin quarter, income up 29% etc in a crappy PC environment. Even the free games aren't helping steal share from NV. Why? They spent their wad for drivers on PS4/Xbox/Wiiu. People read reviews and find out in forums their drivers have sucked (see notebookcheck for the 7970m review and hardocp for their driver reviews of both NV and AMD...took AMD a whole year to get things right and still has stuttering issues - Fcat etc showing flaws). You MIGHT get a working driver this year for crossfire (prototype driver) but how long are you supposed to wait for your product to work? A year and half? This is why NV owns 65% discrete share.

If AMD comes out much lower they're bankrupt. :)  Even the CFO said they'll need a loan to get past the end of the year. Quit asking for low prices, you're killing your favorite company.


I fully understand what you mean, however while we're on the topic of executive strategy I think you missed a few things.

Roy is clearly going for an all in gaming win. he's picked his target audience: the gaming community, both PC and console, and he's throwing EVERYTHING AMD has at it to go for a kill or die strategy. you really think AMD's making a lot of profit on their current 7000 series with all the game codes they're giving out? Yes, AMD needs a loan to make it past a year, but judging by what they've done so far, Roy and AMD are willing to take that loan, cuz it's either that, or a slow and painful death over the next 10 years.

and here's why they would do it. if you look at AMD's history, their CPU wars with Intel, and more recently GPU wars with Nvidia, where did they start losing? is it actual performance, no, never. remember the earlier days of Athlon and then phenom. Intel played dirty, and Intel threw a tremendous amount of money at OEMs and general marketing/branding to pull a win out of their asses over that decade. and now come a few years later AMD finds themselves in the same position with the GPU market. us here at Toms, Guru, OC.net etc can argue about performance etc all we want. out in the wild, in the general consumer market, Nvidia is outselling AMD more than 2 to 1 off the selves and AMD's losing even faster with OEMs. In fact, Nvidia has become synonymous with graphics in the general market, just ask around at best buy etc, I dare you. If I were AMD, I'd do what exactly they're doing now, throw everything I have to do the best I can to shove an AMD component in EVERY SINGLE MACHINE that's going to be sold over the next year, and make damn sure the consumer knows they just bought AMD. if they can do that, and have a firm grip on the graphics crown (we all know they gave up on the CPU crown, at least for now), then they actually have a chance. otherwise they'll just be slowly cornered out of the market
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a c 91 U Graphics card
May 9, 2013 8:24:29 PM

Oh and btw, we all want AMD to squeeze all that power into a 20nm process, 28nm would mean an impossibly huge die :p 

and if 9970 actually comes out being what it is, I'd pay $700 for it, that's what NV is rumored to charge for the 780 anyway.
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May 9, 2013 11:15:15 PM

So I have a question/suggestion about the AMD Huma/HSA architecture. To my understanding, the unified memory architecture will only benefit the APU format. But in a discrete GPU format, if they were to dedicate a portion of the CPU memory to mirror the discrete GPU memory, then both the GPU and CPU would have access to the same data at the same time, without having to set aside additional cycles to transfer. I'm just worried if AMD goes big with the Huma/HSA thing, the discrete GPU's will suffer relative to optimization, and I like the idea of having a discrete GPU being able to upgrade my GPU more often than my CPU.
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a b U Graphics card
May 10, 2013 10:31:56 AM


RobotJesus84 said:
So I have a question/suggestion about the AMD Huma/HSA architecture. To my understanding, the unified memory architecture will only benefit the APU format. But in a discrete GPU format, if they were to dedicate a portion of the CPU memory to mirror the discrete GPU memory, then both the GPU and CPU would have access to the same data at the same time, without having to set aside additional cycles to transfer. I'm just worried if AMD goes big with the Huma/HSA thing, the discrete GPU's will suffer relative to optimization, and I like the idea of having a discrete GPU being able to upgrade my GPU more often than my CPU.


I think you need to factor IOMMU and DDR4 into your unified memory equation, in addition to something called "T-RAM" which AMD is working on (which, as I understand it, is a type of low-latency embedded memory that functions as a last-level cache that could be shared between 'Onion and Garlic')





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May 11, 2013 9:54:01 PM

I FULLY RESPECT AMD and the things they are doing! If the "9970" does come out and it cost $700-$900 with Titan DESTROYING performance I WILL BUY 2! I will support AMD as much as I can as they are the ones causing prices to drop and providing competition and options for the consumers(US). To each his own, but what I stated above is the main reason why I WILL CONTINUE to buy AMD products. :D 
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