If he's referring specifically to APU's and integrated graphics, then yes the APU in both the PS4 and XBox One are probably more than a generation ahead of what's currently available for PC's. Unfortunately for Taneja there's a LOT more graphics performance available out there in the form of dGPU's, which is what the vast majority of people who game on PC use. Basically if you have something that's at or above an ~HD7850, you probably have more raw GPU compute performance than the PS4, and certainly more than the Xbox One.
Yup. If he'd couched it as a general statement -- "new consoles are ahead of the average gaming PC
" -- then I'd even agree with him. You gotta figure that most people are running on the low end of the hardware spectrum, after all. And the new tech in PS4/XBOX1 is quite impressive.
And the hardware in the new consoles will likely be very cost-effective from the consumer's point of view -- equal to, or possibly even better than, what any system builder can cram into a DIY gaming rig at a similar price point.
On the eve of a new console release, console gamers have reason to be excited. But EA has to take it about twelve steps too far, by claiming that the new consoles are better than even "extravagant PCs." Leaving aside for a moment that the statement is inaccurate, it bespeaks a wantonly dishonest, marketing-trumps-all, insult-customers'-intelligence attitude that's frankly repellant.
EA's statement is akin to claiming that Sony and Microsoft will sell the public a ~$2000 machine for one quarter of its value. No one in his right mind would believe that claim; just at face value it's totally absurd, bordering on fraud. But by phrasing the claim in vague terms, EA can imply that impossible value proposition without actually saying it.