My view as well. Too late for Amazon. They should have expanded beyond United States and Europe markets when their products were selling well. Now the low end tablets market are dominated by Samsung, Asus and other Asian manufacturers. I do not see how they can compete effectively at this point.
amazon puts these out for basically at cost prices, what that means is you get an overall better tablet than the competition at the same price point. all costs together, the ipad is about 200-230 in parts\labor, but costs 600 minimum.