This a cool motherboard! I have bought this mobo for my friend. We built a Mini ITX PC with this mobo and haswell i5 CPU on Bitfenix Prodigy
It's surprising to see that it only has been announced recently! May be the announcement is US only? I am from India and bought the mobo on Flipkart (famous e-tailer) for 13,300 (~ 225 USD)