A year ago, at Samsung HQ:
"We're making too much money, guys. What can we do stem the tide of cash? Chen's suggestion to use cash instead of toilet paper is proving ineffective."
"...I've got it! Let's waste money making a camera which incorporates an Android smartphone! It will combine the features of both devices while simultaneously being harder to use than either of them!"
"Brilliant! Genius! But wait - people might actually want to buy it."
"You're right. Hmm.. let's also make it unrealistically expensive."
"...You just got yourself a promotion, Mr Liang. It is decided. OK, next item on the agenda: how big can we make a smartphone screen before people realise it's actually a tablet?"