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GTX 780 $ Price $ Speculation

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  • Nvidia
  • Gtx
  • graphicscards
  • speculation
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Last response: in Graphics & Displays
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August 11, 2013 5:06:44 PM

Hello all,

I am building a machine which includes a GTX 780. After reading many reviews and comments about it, I noticed many people say its "slightly overpriced" or "a little expensive". I'm trying to understand why people are saying this?

After the reviews, benchmarks, everything I looked up on it, for most games, it has (say the Titan is 100%), about 90% performance up to the Titan @ 1080p, whilst the GTX 680 was about 60-65%, for only ~100 more than a 680.

Really, the thing should be priced at $800 minimum, probably $900 for the performance it gives!

Now I know they're this low because AMD hasn't brought out it's new series yet (which I need to hurry to get it for this price), but there is no way this is overpriced, heck! even $800 would be a deal for it!

I want to know everyone's honest opinion about this. I understand that $650 is still a lot of money, but in a nutshell, it's a slightly under clocked Titan, which is $1000.

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August 11, 2013 6:34:55 PM

I think the strategy is called prestige pricing, and it looks as though you are a victim of it. You release a product basically the same as one much more expensive than it to make it seem like good value, even if its not. In reality, the 780 is WAY down at the bottom of the list for price to performance. If the Titan didn't exist, the 780 would look like a waste of cash too.

Does that make it bad? Hell no, it offers near dual GPU performance, with one GPU, worth the trade off in my opinion.
August 13, 2013 10:05:54 AM

I'm actually surprised at how low it is on that chart. Even at like 1200p and 1440p, it still wasn't far behind the Titan. Even so, with most people gaming at 1080p, the price is still worth every penny. I also agree, if they pushed it down to $550 or $600 max, they could draw in much more sales. ^_^

The 780 is able to ~keep most games on high to ultra settings (low or no AA) above 60 FPS, with the exception of ArmA (dependent on CPU), Crysis 3, and Metro 2033. :p 
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August 13, 2013 2:43:22 PM

BigMack70 said:
Thing is, a GPU's value doesn't come from how well it performs in games. A GPU's value comes from how it performs relative to other GPUs on the market. And the 780 is not anywhere even remotely close to 50-60% better than the 770/7970GE, even though it carries a 50-60% higher price tag.

I know there's some folks - even some reviewers (TTL @ OC3D, for example) - who got bamboozled by the $1000 joke Nvidia released earlier this year, but the 780 isn't a good deal at $650. The Titan is just so overpriced it's a farce - the 780 is just your standard flagship release of "overpriced because it has no competition".


That's what I'm saying as well, but to the fact that it is not overpriced. The GTX 680 is just slightly better than the 7970 Ghz, but the Ghz is about $400 vs the 680's $550-$600. Now with this 700 series, look at the price to performance. A DCUII 770 gets slightly better performance than the 680, if not a little better, and it's $410 off new egg.. That's literally the average price of a 7970 Ghz, whilst to get the same performance to the 770, you'd need to overclock a 7970 Ghz edition a fair amount.

The 780 is a whole new ball field. As it's performance is right on the neck of a Titan at the most used resolution (1080p), it is a "super high end card" basically. It's in the "Oversize Load" department on what it can handle. Meanwhile, it's only $660 for the DCUII version from newegg. About a few months ago, right before and right after the 780's release, the DCUII 680 was ~$550, but is now $390, which would make sense. However, the Titan which is now equivalent to an oced 780, is $1000 still. Since most games (minus a few heavy graphical games) use no more than 2GB of VRam, the 3GB is right in there are will last a while. And when you overclock it, you can get much superior performance to a Titan, for $350 less. You have to look at it from the Top down. You are getting (basically in comparison) a supreme card, for a very low price for it's level.

Then when you want to get into reality, by spending $300 more than a Titan, you can get Two of those suckers, overclock them, and have (even though it's seperate vram), 6GB of Vram running in SLI, and when overclocked are the same, if not stronger than two Titans. At that point, you're saving a good $700-$750, which, heck if you want to, you'd have saved so much money from buying that versus a Titan to get a 3rd! (Even though it barely has any real performance gain).

Then again, yes, $600 is about the limit that any normal consumer would pay to get one, even though they are still good for the money. Considering the price of the Titan, it should be worth $850-$900 in reality.

This series basically is a re-vamp of the last series, but whilst saving people money. The 780 is literally the Titan's little brother, which is why people put it as "overpriced".

Wait until the new AMD cards come out, I bet that it will drop to $500-$550 dollars, maybe even less. ^_^
August 13, 2013 4:51:58 PM

That's totally true. I think $650-$700 for a Titan would be more fair to a $500 780. If they do that, they should rack in loads more sales and popularity. With that, they could make cards with more CUDA cores and processing power, maybe even continue with the GK11X series. :3
September 3, 2013 11:56:16 AM

I originally bought a 770, took it back after a week, and bought the 780 and don't regret spending the extra 200 in any way, shape, or form. The 780 is a beast. And when they get cheaper, i will be buying another for SLI which will be ridiculously awesome.
September 6, 2013 5:50:18 PM

Dennis McCarty said:
I originally bought a 770, took it back after a week, and bought the 780 and don't regret spending the extra 200 in any way, shape, or form. The 780 is a beast. And when they get cheaper, i will be buying another for SLI which will be ridiculously awesome.


From what I understand when AMD's 9000 series comes out, the price will definitely drop by at least $50 if not more. Even if it doesn't come out for a while it'll still go down. They just get really expensive before a new release. I would assume so that people see (when it was), "OMG the GTX 680 is $550 right now!" Then they immediately check the 780 and it's at $650 but has $900-$950 performance, so they buy that without realizing that the 680 went down to ~ $350, lol. Good strategy. Even so though, the 700 series on even the Beta drivers, works amazing.
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