worthless without PC hardware for DIYers
Way to show how completely ignorant you are of marketing and selling a product. Why does a DIYer need to see a CPU hands on? You can't test it unless it's in a machine. Newegg already takes care of that with their online service.
They're trying to show the back to school crowd who isn't educated in the advancements of notebooks and pcs, the reasons why they should upgrade. SSDs, better displays, increased battery life, extremely fast boot times, etc.
Being a business major, particularly Finance and Economics, I have often wondered why intel hasn't shown off their new Haswell CPUs in a booth to show people why they need Haswell in their new laptop. If intel was intelligent, they'd put a booth like this in every BestBuy (Similar to how Bestbuys usually have a mac section with people dedicated to helping you) and show off their Ultrabooks, which IMO are quite expensive (around $1k) but would have decent profit margins, and I think a lot of parents would be convinced to purchase them for back to school due to their light size, good performance, and great battery life for all day work.