I know that it was reported in the Wall Street Journal, which lends a tinge of credibility, and I know the default of companies is to deny they're working on something when they really are. However, it seems too far-fetched that Amazon would give away a phone for free with no financial attachment on the end-user. Buy a Kindle and get a phone, or something like that might make sense. And when I saw the original story I noted that they could potentially end up in a legal morass if they make a fairly high-end phone and give it away un-subsidized, free of charge.