CommentariesAnd More said:
IMHO MS itself knows this is a fail campaign ( like its recent products , staff and higher authorities ) I believe Tim should either turn a deaf ear to this , or respond by offering a locked iPhone 5/5C/5S in trade for a "gently" used Surface crap. Also the one or two mad guys who trade up for 200$ should also be offered some salt , and maybe a bit of advice , to either get an Android Tab , or an iPad.
Offering a similar trade ins of Surface items for iDevices would probably be a good idea Simply put, they are a superior device for some peoples' needs, and it would be ideal if those people ended up with them.
Also, your advice is... Problematic. Simply put, if you want word, excel, and powerpoint editing utility and multitasking actually matters to you, the Surface is generally a far superior device to any Android or iOS device. That's a good number of people. And the App store... I know for a fact most people are operating on almost year old information - it's a *lot* more complete than it was than when I first tried Windows 8.
In all honesty, have you tried a Surface recently? I doubt it, based on what you're saying.