Apple has completely lost its mind. You can get iPhone 5 for a cheaper price than 5C. Why would anybody choose 5C over 5 is beyond me. Plus, they have supply issues with the new 5S.
Apple is going down.
Supply issue is common for all high profile phones at launch. iPhone 5 is not cheaper than iPhone 5C, they are the same price for your average consumer who shops through a major wireless carrier (At&t and Verizon). And the 5C is supposedly marketed towards adolescents and younger.