I remember when Google appeared back in the day... I was using Alta Vista back then, but when Google came along, and had that super fast search, I jumped ship. It used to take 3-4 seconds, or more for Alta Vista, or Yahoo you crawl for the results, but in the day.. Google was able to make a leap forward and get results in 100ms or so, so it was really a big difference back then... and then they grew.. and grew, and grew...