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Microsoft Dropped "RT" From Surface to Avoid Confusion

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October 12, 2013 12:07:10 PM

LOL!! So last year customers were confused that when they got their surface RT with Windows RT that it wouldnt run normal windows apps. I know! Lets just call it the "Surface 2" without RT, but load it with Windows RT anyway, so now when customers buy it they dont even know it has windows RT on it!! This way people who hate RT might still buy it!

Classic M$, just decieve the customers.
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17
October 12, 2013 12:18:09 PM

microsoft dropped the RT suffix so that they can trick people into buying surface 2 (running windows RT) instead of surface pro, which can run regular windows apps.
poor attempt to cheat people.
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7
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October 12, 2013 12:19:11 PM

Brilliant idea, drop RT so the people who do know about it don't know whether or not RT is loaded up on it. Now people will just think Surface 2 = low end, Surface 2 Pro = high end and not know there is an OS change.

Should have kept the RT, the confusion was with what Windows RT was not the naming scheme on the product. In fact the naming scheme was the part that made perfect sense, put RT on the product running windows RT to stop the confusion. They just failed at telling people what Windows RT was.
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October 12, 2013 12:52:48 PM

by dropping RT, we just have Surface 2 and Surface 2 Pro... running COMPLETELY DIFFERENT OS's... doesn't that make it more confusing?

if I didn't know better I'd assume Suface 2 ran windows home addition and the 'pro' ran professional...
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October 12, 2013 1:01:20 PM

This is rich. I expect now lots of angry consumers returning their new Surface 2 tablets complaining they don't run windows apps. Not to mention the amount of shady salesman being deceptive and marketing the tablets as full windows computers.
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October 12, 2013 1:05:44 PM

Pure classic M$ in all its glory
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October 12, 2013 1:08:35 PM

Quote:
Microsoft reportedly blamed "customer confusion" for the lack of sales of its first-generation Surface RT model


It wasn't customer confusion but Microsoft confusion that caused the problem. Poor compatibility and a new confusing interface didn't help. That has to be fixed before they can really sell these things.
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October 12, 2013 1:44:21 PM

first off 4 gb of ram should be in these things, seriously 2gb of ram simply isn't enough anymore you need at least 4gb of ram. secondly surface 2 only comes with 32gb or 64gb of hard drive space? seriously by the time windows 8.1 is installed you already ate up 15gb of space 32gb is a joke. they should at least come with 80gb or 120gb of hard drive space.
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October 12, 2013 2:10:45 PM

Damn now I have to tell people to look for the Surface Pro 2 and to stay away form the Surface 2 and RT. I hope that doesn't confuse them.
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October 12, 2013 2:10:52 PM

Hando567 said:
LOL!! So last year customers were confused that when they got their surface RT with Windows RT that it wouldnt run normal windows apps. I know! Lets just call it the "Surface 2" without RT, but load it with Windows RT anyway, so now when customers buy it they dont even know it has windows RT on it!! This way people who hate RT might still buy it!

Classic M$, just decieve the customers.


No, what we have here is classic mindless MS hate. The people who were confused and buying the wrong tablet were confused. Get it? They didn't know what Windows RT was in the first place so having it on their was of no help to them. At least this way uninformed people can look at the two and have a clear idea as to which one is better instead of trying to guess between RT and Pro.

There really isn't much MS can do to stop stupid people who buy something without looking into it. I've lost track of how many times my girlfriend came home complaining that another customer brought back a Samsung (or whatever) tablet thinking it was an ipad... All MS can try and do is cater to the lowest common denominator and get rid of a second, nondescript name.
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October 12, 2013 2:14:54 PM

Who cares if it doesn't run your legacy apps? It's an ARM tablet. This thing isn't designed to run PhotoShop or hugh end games, none of which are touch optimized for a TABLET. This device is more like an iPad with some additional features like side by side apps and a keyboard for typing, plus office. I preordered one.
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October 12, 2013 4:20:17 PM

I hope they like returns because they may TRICK a few people into purchasing the cheaper one thinking it was just a better value until they realize it is just a limited phone OS that won't run anything not tied to the store. Then the buyer will be po'ed and return it more likely driving them to get an ipad because they will feel cheated by MS.
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October 12, 2013 4:29:04 PM

warezme said:
I hope they like returns because they may TRICK a few people into purchasing the cheaper one thinking it was just a better value until they realize it is just a limited phone OS that won't run anything not tied to the store. Then the buyer will be po'ed and return it more likely driving them to get an ipad because they will feel cheated by MS.


While I agree with that for the most part, MS is cheating its' customers by not correctly marketing this tablet as a PC running Windows. There are tablets out there that will run full Windows - like the Dell Venue - and they are much less expensive than iPads. If MS would show that it actually a tablet OS and not a PC OS running on a tablet, then I think that customers would be far less confused. Of course dropping Windows RT is only going to make things worse.
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October 12, 2013 4:47:56 PM

Cuz the only thing more confusing than having 2 different products that people didn't understand the difference between is having 2 different products that people don't understand the difference between and GIVING THEM THE SAME NAME?

Dry
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October 12, 2013 4:50:12 PM

Whatever consulting firm is telling MS to transform their business model in Apple's really needs to have their contract terminated and figure something else out... :/ 

Dry
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October 12, 2013 4:55:41 PM

Buy a Mac, buy an iPad... you have the exact same problem.

I don't understand why people are so quick to jump on the Ms hate over this one issue.

The main problem with Surface is that MS thinks Office RT is worth something (it isn't) and priced it at an insane level.

Since the price reduction, the original Surface is probably the best tablet to buy out there... but the damage is already done.

BTW surface RT can join a Windows network and use also remote desktop. If you use Windows as your primary OS, you're a mutton head for picking an iPad over a Surface after the price reduction. (before price reduction, there was a compelling argument about the insane price of Surface Rt)
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October 12, 2013 4:57:35 PM

Ok, lets pretend you don't know squat about cars and didn't do any research (the type of people who would be confused) before going to buy one. If you saw a Suzuki Swift GT and a GTi sitting next to one another you wouldn't have a clue as to which one was better. However if you saw a Swift and a Swift GT sitting next to one another then you wouldn't know exactly why, but could safely assume that the GT is the better version.

Same kind of deal for the Surface. Folks who didn't know better weren't being helped by the RT tag but if they vaguely remember a friend or family member telling them to get the better one (be honest, mom won't remember "don't get the RT") then they would have a better chance of snagging the Pro. Or visa verse.
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October 12, 2013 6:09:04 PM

DryCreamer said:
Whatever consulting firm is telling MS to transform their business model in Apple's really needs to have their contract terminated and figure something else out... :/ 

Dry


It is not just the consulting firm. This whole issue has MS senior management blessing on it. The root cause is obviously apparent and I am sure plenty of MS staff and managers can see that, but none dare to say anything due to decisions from senior management.
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October 12, 2013 6:40:18 PM

Wow, lots of agreement on this issue. MS marketing is trying to disassociate Surface 2 from Surface RT and the latter's infamous market failures. IIRC, Surface 2 has improved hardware, but is the limited software improved any?
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October 12, 2013 8:12:39 PM

Some of my friends can't tell the difference... MS should really point out that you can't run windows programs. They should just name it surface tablet lol. Btw, Can't customers just return the RT?
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October 12, 2013 8:26:55 PM

Windows on ARM. I don't get it.
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October 12, 2013 8:54:41 PM

The name wasn't confusing, the differences between the OS's that were unexplained by poorly informed salesmen is what caused the confusion.

Simple fix: Put a banner or sticker on the 2 versions like:

Surface 2 - Can run all your favorite Windows Phone Apps!

Surface 2 Pro: Runs many of your favorite PC Apps!

Those banners or stickers would solve a lot of the confusion, just have to make sure the salesmen know that they only run what the box says.
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October 12, 2013 10:08:53 PM

Call the OS 'ARMows' already. Anyone who buys it thinking it can run x86 Windows software can then be blamed.
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October 12, 2013 11:41:08 PM

mdbrotha03 said:
Damn now I have to tell people to look for the Surface Pro 2 and to stay away form the Surface 2 and RT. I hope that doesn't confuse them.

Why would you tell anyone to buy any Surface NoteTabBookLet? Buy a laptop for half the price or buy a real tablet that has a tablet-optimized OS and application set, depending on your needs.

There's a reason why Apple's touch screen devices (iPad, iPhone, iPod Touch) use a different OS and GUI than their personal computers. GUIs and applications optimized for use on a touch screen tablet held in one arm are totally different than ones optimized for a traditional notebook computer with pointer (mouse, touchpad, trackball) and 100%-available-at-all-times keyboard.

Until Microsoft gets that fact, they will continue to fail, with user resistance to their one-size-fits-all Windows 8 GUI that satisfies no one; not tablet users, not traditional PC users, and not phone users.
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October 13, 2013 12:52:52 AM

Giving them both the same name "Surface", releasing them at the same time, making them identical, and both running a OS labeled "Windows" was the mistake. People think "Windows" runs on all PC's therefor they must both be PC's. It says it runs "Windows" it should run my programs, right? It was a huge blunder on the management teams part. Don't make things that look the same, that are named the same, if you don't want people to think they are the same. It's basic marketing. Don't make a box of poison look like a box of cereal if you don't want people to confuse them. The lost 900 million because they failed to follow basic marketing rules that any marketing firm could have told them if they had bothered to ask.
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October 13, 2013 2:12:06 AM

I wish they would remove Windows RT completely and just make a lightweight version of windows 8 for smaller tablets that can still run proper windows apps and programs, and just forget about ARM because Windows is much better off with x86
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October 13, 2013 4:42:58 AM

SteelCity1981 said:
first off 4 gb of ram should be in these things, seriously 2gb of ram simply isn't enough anymore you need at least 4gb of ram. secondly surface 2 only comes with 32gb or 64gb of hard drive space? seriously by the time windows 8.1 is installed you already ate up 15gb of space 32gb is a joke. they should at least come with 80gb or 120gb of hard drive space.


2 GB RAM is fine for an ARM device.

LORD_ORION said:
Buy a Mac, buy an iPad... you have the exact same problem.

I don't understand why people are so quick to jump on the Ms hate over this one issue.


Because Apple makes a clear distinction between Macs and iPads. Microsoft on the other hand makes an operating system for PCs, Windows, and two tablets, one of which runs just about any app you could run on Windows on a regular PC, the other which runs a cut down operating system that only runs its own specific apps but is still marketed as Windows.

LORD_ORION said:
Since the price reduction, the original Surface is probably the best tablet to buy out there... but the damage is already done.


Except for lacking software support compared to Android tablets and iPads.
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October 13, 2013 8:31:31 AM

So its going so bad MS that you even have to try to trick peeps to get the SF2 voloumes up, good luck with that!
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October 13, 2013 10:04:50 AM

So when people will buy Surface 2 they won't be confused why it can't run Windows programs? *facewall*
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October 13, 2013 11:17:53 AM

It should have never been named windows in the first place.

Using ARM isnt necessarily a bad thing, but you need to make it absolutely clear that its not compatible with normal windows applications. They should have called it something completely different. And left windows on the x86 version.

Microsoft really is falling lately. They are trying to be apple, and screwing up on every front.
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October 13, 2013 12:50:44 PM

Once upon a time I was reading these kind of discussions to learn something. Now I just got frustrated with the insane level of ignorance.

Few years ago, If someone complained that he can not run AutoCad for windows on windows CE device, everybody would laugh at him.

So please, pay attention... There is a NEW Windows OS which runs new MODERN applications on both x86 and ARM systems. These new applications can run on traditional desktops, laptops and tablets (and there are some rumors about XBOX) with or without touch screen, with or without mouse/keyboard. As a user you can buy app once and use it on all your devices. As a developer you can target all these devices with the same app.

On top of that, you can install new windows on any old machine that was capable of running winxp and it will work just the same or event faster. Also if you have new x86 hardware you will be able to run any x86 software you may have. You are just one Win+D key press away from the old way...

I have to wonder... if Apple came up with this, would you still think it's confusing?
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October 13, 2013 1:15:35 PM

Quote:
Buy a Mac, buy an iPad... you have the exact same problem.

I don't understand why people are so quick to jump on the Ms hate over this one issue.

The main problem with Surface is that MS thinks Office RT is worth something (it isn't) and priced it at an insane level.

Since the price reduction, the original Surface is probably the best tablet to buy out there... but the damage is already done.

BTW surface RT can join a Windows network and use also remote desktop. If you use Windows as your primary OS, you're a mutton head for picking an iPad over a Surface after the price reduction. (before price reduction, there was a compelling argument about the insane price of Surface Rt)

Apple doesn't named their ipad operating system with Mac OS prefix. they clearly made a distinction between their device by naming their mobile OS as iOs, instead of Mac OS mobile/ Mac OS ARM/ OS X mini/ or whatever with OSX in it. Google also done the same by not naming their Chromebooks OS with Android whatever-catchy-brand-name.

Microsoft seems to ignore the fact that it was their windows branding on winRT that made the confusion. don't drop the RT, drop the windows from Windows RT name.
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October 13, 2013 5:09:00 PM

The RT/Pro BS was bad but now they are purposely making it worse. GG M$. You will get that one time sale and then drive you customers straight into the arms of Apple.
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October 13, 2013 5:32:46 PM

LORD_ORION said:
BTW surface RT can join a Windows network and use also remote desktop. If you use Windows as your primary OS, you're a mutton head for picking an iPad over a Surface after the price reduction. (before price reduction, there was a compelling argument about the insane price of Surface Rt)


That ain't true at all and that's precisely the reason why MS is getting all the (well deserved, IMO) hate for Windows RT. OK maybe it's half true. Remote desktop is there, but you cannot join a Windows Server domain. It's setup to work exactly like Windows 8 - the desktop is there, but lacks dedicated network functions and the ability to run .EXE files. If they wanted to truly be distinct from Windows 8 and Windows RT, they'd eliminate the desktop feature from RT completely.
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October 13, 2013 5:37:19 PM

You would think with the second coming of the Suface Tablet they would of surrendered the RT version all together. Especially with its lack of sales and inability to use Outlook which a lot of people did not know about before they bought the RT version. Which is supposedly going to be fixed in the near future.
I guess MS is trying to merge RT OS with Windows 8 from whats being said from MS, they should of done this earlier if this is true, dropping the RT name is just going to confuse people further.
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October 13, 2013 5:45:10 PM

Microsoft doesn't get it. They still think consumers see a tablet as a mini-laptop. The iPad answers the question of "how can I do what I do on an iPhone with a larger screen." It's a giant iPhone (minus the "phone"). Nothing more.

The Surface is a mini-laptop. That's not what Average Joe wants.
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October 14, 2013 5:01:23 AM

Would it have been too difficult to market a Windows 8.1 tables and a Surface 2 tablet?
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October 14, 2013 8:02:52 AM

Microsoft made the mistake of launching two different products at the same time and packing them the same way. It was a bad call and now they're trying to fix the mistake.

What should have happened is that they launched the RT as it's own product with a low price point and a direct competitor with the Andriod/iOS tablets. Afterward, they should have launched the full windows tablet, changing how the case looked a bit to make it clear that it was a different product, and giving it another name.

It seems like they tried to kill two birds with one stone by using the same name and hoping by marketing 'Surface' would be able to get both audiences without having two completely different products to market. They failed to kill any birds though.
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October 14, 2013 10:52:24 AM

SteelCity1981 said:
first off 4 gb of ram should be in these things, seriously 2gb of ram simply isn't enough anymore you need at least 4gb of ram. secondly surface 2 only comes with 32gb or 64gb of hard drive space? seriously by the time windows 8.1 is installed you already ate up 15gb of space 32gb is a joke. they should at least come with 80gb or 120gb of hard drive space.


Surface 2 (lite?) will be running RT, a smaller installation of 8.1.
The Surface 2 Pro can have up to 8 GB of RAM and a 512 GB SSD. More than enough for a full version of 8.1.

The Surface 2 (lite) has a 64GB SSD option, and don't forget about the microSD port for expansion! We should be good.
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