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PlayStation 4 to Be Ridiculously Expensive in Brazil

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October 17, 2013 9:09:20 PM

Jesus... if those are because of fees and taxes, those people need to be changing their governments. That's ridiculous.
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18
a b 4 Gaming
October 17, 2013 9:17:07 PM

Even the 500$ is a bit much if you're a PC gamer/enthusiast.
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15
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October 17, 2013 9:20:39 PM

I'm from Argentina, worst part is, we'll still buy it, even if a normal salary is around 750 dollars.
Fees and taxes have always been like that, and we bought the PS2 and PS3...
And about going to the states, that's difficult, as since a couple of years ago we're not allowed to exchange our currency for us dollars, and also get a 25% tax over credit card usage outside our country.
I guess that's why there's so much piracy here and market doesn't seem apealing for videogame companies.
Still, Argentineans are capable of not eating for a couple of months in order to get the latest technology ( so don't know about Brazileans, but I'm sure people here will still buy it.
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22
October 17, 2013 9:49:31 PM

I am from Brasil and mostly everything Blues_wolf said applies here as well. As daekar said, we do need to change the governments, but there is nothing better available for us to change to.

But Sony said this ridiculously high price is only because if taxes and fees? That's a lie. It's a fact that taxes here are absurdly high, but it's not nearly as high as it needed to be for the PS4 to cost that much. That's pure greed on Sony's part - they know people here will finance the payment in 24 months if possible just so they have a PS4...
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10
a b 4 Gaming
October 17, 2013 10:32:52 PM

Blues_wolf said:
I'm from Argentina, worst part is, we'll still buy it, even if a normal salary is around 750 dollars.
Fees and taxes have always been like that, and we bought the PS2 and PS3...
And about going to the states, that's difficult, as since a couple of years ago we're not allowed to exchange our currency for us dollars, and also get a 25% tax over credit card usage outside our country.
I guess that's why there's so much piracy here and market doesn't seem apealing for videogame companies.
Still, Argentineans are capable of not eating for a couple of months in order to get the latest technology, so don't know about Brazileans, but I'm sure people here will still buy it.



So what you're saying is that there's soon going to be a very healthy black market for PS4's. :p 
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4
October 17, 2013 11:03:28 PM

they would be stupid to buy that at that price . there better geting a new car or a computer lol or take a trip to the usa and buy one directly
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2
a b 4 Gaming
October 17, 2013 11:32:13 PM

Quote:
In any case, it might be cheaper for Brazilian gamers to fly to the United States, buy a PS4, and then fly back.

if the consoles are that expensive in such places, gamers will be better off building a gaming pc themselves. :D 
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8
October 17, 2013 11:39:37 PM

That's just insane , stick to a pc!
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4
October 18, 2013 12:33:42 AM

This is why organised crime exists and why excessive immigration exists.
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5
October 18, 2013 12:42:30 AM

In South Africa the current pre-order price is $630
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0
October 18, 2013 1:09:42 AM

Meh... You see weird things happening in the developing world. Political systems are not stable enough so every now and again you get gung-ho administrations with skewed ideals and it inevitably leads to issues where they tinker around with things like import duties and taxes to make some extra cash.

Heck in my country they just raised the import duties on chicken from somewhere around 20% to about 85%. And they say this and that, but everybody know's its because they need cash to cover their ridiculous policies.
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2
October 18, 2013 1:19:40 AM

I know thinigs are insanely expensive in Brazil due to high taxes and other stuff, but wtf, this is an extortion. Well, I just checked the Xbone price in Brazil and it will be half of the PS4 - and it's still expensive, I know, but come on, HALF of the PS4, so let's not just blame on the government.

So my suggestion for the Brazilians is: if you're not a PS4 fanboy or if you love your pocket more than you love Sony, boycott Sony and get a half priced Xbone. Deal.

Source: http://www.submarino.com.br/produto/113910676/console-x...
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2
October 18, 2013 1:36:23 AM

Protecting your economy through import duty, fees and taxes is a double-edged sword.
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8
October 18, 2013 2:30:13 AM

don't blame this one on sony blame it on your countries import fees and taxes and if you think the ps4 will cost a pretty penny wait until you see what the xbox one will be going for down there!
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-7
October 18, 2013 2:57:50 AM

although we DO have unbelievable high taxes and import fees, the companies here are used to have stratospherical profits.
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1
October 18, 2013 3:01:51 AM

SteelCity, xbone will cost half of the ps4 price in Brazil. So yeah blame it on Sony, at least partially. Both ps4 and Xbox are abysmally taxed in Brazil. I care less btw. But in this case MS will love to see ps4 fanboys going to Xbox one.
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1
October 18, 2013 3:16:47 AM

I don't wanna blame on Sony, really, but it's hard on this case.

PS4 - 3,999 Brazilian Real
Xbox One Limited Release - 1.979,10 Brazilian Real

I honestly hope this is a mistaken news or else Sony one major less point for you - the potential next generation gamers in a 200 million population country will stick with Xbox (if they are smart).
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3
October 18, 2013 3:55:13 AM

I´m Brazilian and the only think I can say is that a lot of PS4s bought in the US and Europe will never see a game in American or European soil.
The PS4 black market will be big, really big.
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4
October 18, 2013 4:09:23 AM

I'm from Brazil. And, sincerely, I'm not even a bit proud of my country. Really! For every USD you pay on a console like PS4 or Xbox One, we'd pay about three times its cost. This is so lame! I'd rather go for US and buy all I ever wanted and be happy!
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3
October 18, 2013 4:09:36 AM

Industrial equipment import taxes and duties in Brazil are very high - typically around 17-30% but shouldn't be so high as to increase the cost of something by 4-5 times (someone somewhere is trying to kill a fat hog). Payroll taxes are about 95% which means for every $ you pay the employee, it costs the employer $2. How the country will survive in the current global economy I don't know.
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1
October 18, 2013 4:18:55 AM

Sony is blaming taxes, but no amount of taxes can possibly justify charging twice as much as Microsoft is charging for the Xbone. This is Sony being greed. PS3 at launch here selled for half the price they are asking for the PS4.
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2
October 18, 2013 4:24:08 AM

I bet here in Uruguay will be more expensive, is amzing here how expensive are the games a ps3 game like gta v cost like 150 or 180 dls. Just the game not a bundle or special edition
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1
October 18, 2013 4:31:01 AM

I never comment in these articles, but as a Brazilian I must express that this price set to PS4 here is totally ridiculous. This isn't about taxes and lower consumer base. Taxes for electronic products are between 40% and 50%. You can buy a 650 USD unlocked iPhone (that it's already very expensive here) for about 1.000 USD in Brazil. Why would a PS4 cost 1850 USD in here? Pure exploitation from the customers!
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1
October 18, 2013 4:36:15 AM

I'm from Brazil. Although brazilian import fees are high, its around 80%.
That means the right price would be near $720 (R$1800,00).

Other imported products arrive in Brazil much cheaper than that. Just compare a with a (also overpriced) MacBook, IPhone, etc...

When Sony says 4K, it isn't the resolution... it's the pricetag: R$4K
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1
October 18, 2013 4:53:46 AM

6marck1001 cite a source for xbox one being half as much.
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-3
October 18, 2013 5:03:52 AM

....and we whine about our european government or the u.s one.
Those countries are really and a regime is still going strong.
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2
October 18, 2013 5:37:05 AM

Send me 450 bucks I will buy you one and ship it to you! 400 console, 50 shipping. That is ridiculous almost 2000 dollars...
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1
October 18, 2013 5:39:32 AM

I believe that high price in some countries in south america is not coneccted with the fact that the market is small or anything else, all its goverment politics and taxes, here in Chile PS4 will cost 659 usd ($329,990)
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1
October 18, 2013 6:07:59 AM

"In any case, it might be cheaper for Brazilian gamers to fly to the United States, buy a PS4, and then fly back."

Might be, but I reckon these things will be region-locked. Also, what makes you think you don't have to pay import taxes when you bring that ps4 back with you? A friend of mine brought back an iPod for me when he was on vacation in America (Apple thinks a euro is about equal to a dollar for some reason, also the volume limiter on European models is set too low for relatively high impedance headphones) and I've had to pay 80 euros import tax. If import tax is indeed higher in Brasil importing a PS4 yourself is going to cost you a pretty penny.
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-1
October 18, 2013 6:19:04 AM

Taxes are to blame only partially, this is entirely Sony's fucked up policy.
The XBox One for instance is going to cost R$ 2.199,00 (roughly US$ 1.015). So while we do pay a huge taxload, the prices they charge in here are mostly out of corporate greed.
The taxing part would be at most (the aliquot varies depending on the state it's being imported to) this:
Retail price for the PS4 in the USA - US$ 400 (Sony's profit is already in here by the way);
Freight and insurance - US$ 80 (estimating a maximum cost for a single unit, obviously if you do it in bulks, it will be cheaper);
Total cost to get the console to Brazil - US$ 480;
Importation tax (federal) (60%) - US$ 288;
State tax (varies) (25%) - US$ 120; (I considered the absolute maximum aliquot here)
Misc customs fees - US$ 69 (absolute maximum value aswell)
TOTAL - US$ 957 (already including every possible tax, cost and remember the PROFIT for Sony was already there).

That's nowhere near the US$ 1.850 they're charging, even if they wanted to add a premium for going through all the hassle of selling the console here, the markup is simply retarded.
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1
October 18, 2013 6:24:19 AM

Also, for as long as brazilians keep swalloing this "blame it on taxes" bullshit, companies will keep fucking us up as they please, since they'll be shame-free.
Taxes in here are high indeed, but they're not why prices are retarded.
Profit marings in here are huge and it's absolutely impossible for a big company to lose money unless they do really stupid management.
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2
October 18, 2013 6:27:41 AM

As I am from Norway, we're traditionally a "high cost country", with taxes and fees etc. But also some customs barriers for a few select products like cheese, milk, fish + + +, with up to 400% taxes.. Alcohol and tobacco is also priced in the extreme. One 0,35l (12Oz) bottle of vodka costs about 240,- NOK (~$40), where about 210 of those are taxes.

On top of that, since we have such high salaries and in general earn more money per capita than in most other countries, some companies exploit that to the maximum.
One example of that is Adobe. Where they charged the equivalent of 17000,- NOK for the Creative Suite 5 Master collection in the US, they charged about 38000,- in Norway. As we have 25% VAT on software and goods, the price should have been under 22000, the rest is pure profit for Adobe.

That should put prices in Norway in some perspective.

But for some reason, hardware is quite cheap in Norway. So the PS4, including 25% VAT will be about 3899,- NOK (~$660). That is a lot of money, but "cheap" for a Norwegian.It actually looks like the Xbox One will be about $15 more than the PS4 for some reason =)

It looks like neither will be available before January in Norway

And to my South American friends, I am sorry you are getting f**ked over like that :-\

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2
October 18, 2013 6:39:15 AM

That is just half the story. When asked about the insane price, Sony officially sai its is because of 70% import taxes. So, U$400 plus 70% equals U$1900? And more, they said their goal was to have the same price as in the US a few months ago.

Seriously, this is not the gov's fault in any way. This is pure greed on Sony's part. I really hope it sells a total of two units in the country, or that the Xbone is a massive success.

One guy in a local forum said this is probably Sony going against the gov, that they tried lowering taxes and stuff (currently equivalent to those applied to firearms, which are forbidden) and politicians didn't care. If that is the case, this is an extremely dangerous strategy
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3
October 18, 2013 6:41:31 AM

I remember about 25 years ago, you could go to south america and retire and live like a king on 20k. Whatever happened?
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1
October 18, 2013 7:03:16 AM

One does not simply, import electronics from the US to Brazil. Customs will make you pay the taxes on it or if you choose to not tell them and they find out, they will just take it.
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-1
October 18, 2013 7:06:07 AM

I'm Brazilian and our taxes are roughly the same price as the product. So if you buy it at Ebay for example - let's say paying $100 for shipping - even with the taxes you console will cost around US$ 1k. It's not taxes, and our market is not bigger PRECISELY because games and consoles are too expensive here. Believe me, there's A LOT of people in Brazil, and we love games. Seems to me they just look at us and think "Those guys? Pff... Screw them!"
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1
October 18, 2013 7:11:24 AM

Just normal stuff, same happens in Venezuela, price is not announced yet but something like an S4 lets say $600 can be bought at around Bs.F. 25000 (around $3968) and yes I didnt make a typo, IT IS that stupid, its close to 10 times a regular salary...
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2
October 18, 2013 7:16:13 AM

We Argentinians are used to be robbed by our governments. Every piece of technology is at least twice and as much as four times as expensive than in the States. We pay U$S5000 for a Samsung LCD 50" Smart TV, or U$S1000 for a low end I5 laptop. This was the same during the last 60 years. No matter the political sign of the government, all of the spoiled the people´s pockets. And the customs are most likely the most corrupt government agency (and it is the same for as long as I have memory).
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1
October 18, 2013 7:26:15 AM

There's no need to be complaining about the price. Just import from US and you'll end up paying half of the price. If you don't have a international credit card, just get a pre-paid card at neteller or any other company and be happy.
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1
October 18, 2013 7:35:23 AM

medievalknight said:
There's no need to be complaining about the price. Just import from US and you'll end up paying half of the price. If you don't have a international credit card, just get a pre-paid card at neteller or any other company and be happy.


Customs will hold the items until someone pays for taxes on it. Not that simple medievalknight.
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-1
October 18, 2013 7:36:13 AM

I am Argentine. Let me clarify some facts. Hardware´s import tariff is 35%. Add a 21% VAT. That is US$ 624. The rest is for import cost, Sony Argentina´s operational cost and income.
You can pay a lot less by importing an American console, which is what a lot of people will end up doing. It just won't have the same warranty as an official Argentinian model. You are allowed to exchange our currency for us dollars if it´s justify by your self-assessment of the income tax. Or you can use a credit card outside our country paying a 20% tax that is deductible from income tax.
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1
October 18, 2013 7:38:17 AM

I don't wanna blame on Sony, really, but it's hard on this case.

PS4 - 3,999 Brazilian Real
Xbox One Limited Release - 1.979,10 Brazilian Real

I honestly hope this is a mistaken news or else Sony one major less point for you - the potential next generation gamers in a 200 million population country will stick with Xbox (if they are smart).
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0
October 18, 2013 7:49:13 AM

Import is cheaper, flying to the US and buy one is also cheaper, but if the damn thing brakes, u're screwed - no warranty babe!! Stick to what I have said before, boycott Sony - prices will drop eventually. But then everybody will already have an Xbox One.

As I said it's just 200 million ppl, don't think Sony needs a market like that. Oh, may I also add that's the 5th world economy today - check wikipedia, the economist, whatever. It's a lot of ppl with money today, but not up to get robed by Sony.
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1
October 18, 2013 8:05:43 AM

I can relate, Consoles here (Not South America) are double the price, games cost 50% more and it was just morally abusive when I was a kid spending my money.

Now I've bought a computer and I can buy what I want and when i want for waaaay cheaper with Steam <3
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1
October 18, 2013 8:11:27 AM

yeah pay all that couse amazon doesnt exist...
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-1
October 18, 2013 8:11:44 AM

yeah pay all that couse amazon doesnt exist...
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-1
October 18, 2013 8:13:56 AM

Brazil have more problems than just high price of PS4 and Xbox One.
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-1
October 18, 2013 8:22:56 AM

There are services all over the world that will allow you to buy a product in country X and then have it shipped to your real house. So if Im from Brazil I have it shipped to my FL address for 400 and then pay 50-75 dollars to ship to my place, problem resolved.
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1
!