Really? The closest specced workstation with xeons and dual workstation graphics I can put together on pcspecialist.co.uk is about the same in cost yet has a 10% slower GPU, less RAM, smaller SSD. For the hardware that is in that new Mac Pro, it is a good price. Especially when you factor in engineering costs. It was similar with the 2006 and 2008 Mac Pro models, they were cheaper for the components than rivals or even building your own. Not true for the Nehalem level machines but it looks to be true again with these variants. Remember, these are workstations with workstation grade processors and graphics cards. Dell's closest competitor workstation machines (i.e. T7600) cost considerably more for a similar specced model (about £2900 after VAT).