That's Samsung for you. Zero creativity, shameless copying. Now add unethical behavior to the list too, whether it's cheating on benchmarks or doing something like this against a much, much smaller company.
I really appreciate creativity, in people and companies alike. Samsung is huge and yet most of the smaller competitors bring new ideas to the table while Samsung waits for successful or potentially successful products and puts all its might behind a copycat product markets the crap out of it.