Just because you have little or no imagination, the product is useless?
A lot of phone users put their phone in their back pants pocket.
The curved surface cancels reflections.
When viewing videos they look great on the curved screen.
Aside from that the specs on this phone are really great.
What if you have a flat ass? Then the curve just makes the phone uncomfortable to wear in the back pants pocket. I can't see how a curved screen "cancels" reflections--it just gets reflections from a different angle instead of straight ahead. Also, a curved screen causes video to be slightly distorted (pin cushioned?) if not corrected to allow for the curvature. Also, I personally like to lay my phone face down so that the screen isn't exposed. The curve is going to just leave the phone susceptible to more concentrated stress if something heavy were to land on top of it, whereas with a flat phone it would be fine. I haven't seen the phone, but how would they orient the camera? Would you have to adjust the angle you hold the phone at, so you're not always aiming above the subject? For taking selfies, you'll probably accidentally take more pics of your pants than you care to.