TeKEffect, I agree. The only Apple products I've ever owned were a pair of iPod Nanos, but they've done the best job with the iPad that anyone's done with a tablet. The problem is that I don't need the best tablet (priced accordingly), I need a decent, inexpensive tablet, because a tablet really isn't that essential to me. The sub-$400 market is where, I think, there's a real opportunity for companies that aren't Apple (and, of course, I'm sure others will catch up in the premium tablet market, but right now, Apple is ahead by a mile).