The biggest problem they are going to face with these Steam Machines is marketing. None of these brands are household names with the exception of Alienware.Honestly, I think this is a big win for the little guy, and independents everywhere. The benefit of the Steam box vs. the traditional console is easy to see: The prices are wherever your budget is, you aren't pigeonholed into bad graphics so they can make an affordable machine, likewise, you can go smaller. The game selection is immense, and you could play A-list games completely for free, if you wanted to. Not to mention, the gamer community is huge.I'm really excited to see how all of this plays out this year.