While the cost is up there, I think the people complaining are looking at the "small" part versus the "rugged" part. Yeah, I'd love this - at a far lower price point, and without "ruggedizing" features - for home use, personally, but just like enterprise vs home drives/equipment/etc, I can see the reason for the pricing. It should be a set-and-forget somewhere for years. It's not meant to be a home PC.