tenderous :
No offence, but I don't see why people will buy this when there are other 480GB SSDs for around $250.
This is a very good question. The Intel 730 series has some features that most consumers won't need. However, one feature that anyone would benefit from is its power loss protection. It's basically the only consumer grade drive with good power loss protection. Anandtech published an article highlighting that the "power loss protection" on crucial drives is very limited, and incomplete compared to enterprise/server grade power loss protection. Most consumer SSD's have no power loss protection at all. SSD's without full power loss protection are significantly more vulnerable to massive data loss from power interruptions than magnetic disk drives, but other than this, good SSD's seem to be more reliable than HDD's. If you really want a storage drive you can count on, there is no better one than an intel 730 right now. This matters less for laptops, where the battery will save you from most type of power loss issues. Furthermore, as most people know, the 730's design sacrifices power efficiency for performance, and so wouldn't be very good for laptop battery life. Still, at the right price, and if you don't mind the additional battery consumption, there would be nothing wrong with putting one of these in a laptop.