They both look great and have similar specs, so I think it just comes down to which one looks better to you, and also what one has components that will last longer. I have always bought samsung televisions, and never have had any problems with them, they also always come with really nice extra features that most don't. They had some bad rep around 2010-2012 due to a lot of their monitors and televisions coming with bad capacitors, but since then they have stopped using that brand of caps and switched to a better brand. They both are true 1080p televisions though, some like my friends came at like 1049p or something weird like that and they couldn't get it to display correctly. But if it was my choice I would go with the samsung over the lg, everything that has come from lg for me just hasn't lasted as long as samsung stuff has. One of my samsung monitors gets whacked a good one by my cat everyday, and still hasn't had anything break on it.