I just dont see why everyone wants this monitor so badly or why its so expensive... sure, its 1ms refresh rate and 1440p and 120hz but i can get a 4k monitor thats 1ms an 60hz for $200 less!!! The swift is also NOT an IPS panel and the color shift isnt that great... it looks different on the top and bottom that the middle and the monitor is too expensive for 90% of multi-monitor setups so the tiny bezel is really not a big deal at all... someone pelase explain this to me!