Every chip is different. So the same OC may not work for you.. if you start seeing artifacts.. or heating issues, or even lockups/blue screens, lower the overclock.
Look at the GPU-Z picture for the clocks they have.
http://www.eteknix.com/xfx-r9-280-double-dissipation-black-edition-oc-3gb-graphics-card-review/19/