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Does making a mobile site decrease AdSense revnue?

Tags:
  • Mobile
  • Wordpress
  • adsense
  • revenue
September 28, 2014 11:22:11 AM

Hi Everyone,
For the longest time I didn't bother with a mobile site. The jetpack wordpress theme was terrible and I didn't want to pay for the wiziapp or wptouch plugins.

The other day I bought the unlock for wiziapp so I could monetize it. I saw my adsense revenues reduced by more than half...
Has anyone else had this experience with creating a mobile site?
Most of my users are smartphone based (66-70% each day) so naturally I thought it would be better to get a right sized page and adsense ad instead of having them all go to my normal un-mobile-optimized website...

I also thought when I bought the ad space on wiziapp it would fix my ad in the bottom of the screen, always visible. Instead it applies ads before and after the content but the user can easily scroll off them. (See image for screenshot of mobile page).


I have since disabled wiziapp because I can't take a drop like this at the end of the quarter, I'm pretty disappointed I spent the $50 bucks on wiziapp to see these returns. They say it's 30-day money back but who knows if they'll honor it.

If anyone could chime in on this I'd really appreciate it. Is this reduced revenue a fault of Wiziapp (or the wiziapp formatting), or is it just because it's using (2) 320X50 ad units instead of forwarding users to the desktop site with a full banner, 300X250 rectangle, tower ad and link unit?

Any help/advice would be greatly appreciated.
Thanks!

My site is adwhois.com

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