R9 280X Good Deal ???

[TheNevx]

Simple question is this a good deal:
http://www.scan.co.uk/products/3gb-xfx-radeon-r9-280x-dd-black-edition-28nm-6200mhz-gddr5-gpu-1080mhz-2048-streams-dvi-hdmi-mdport

 

[ImDaBaron]

Not really...that looks like normal price to me