there are two ways to fix this, we can try to fix the reset process or you can do a fresh install using the
windows 10 media creation tool to make a Win 10 installer.
fixing reset may not work but if you don't want to wipe c drive and start again (IE, can't back up documents and other files elsewhere) it is worth a try. Depending how this goes you might need to use the media creation tool to make an ISO
right click start button and choose control panel (admin)
type
SFC /scannow and press enter
once its scanned copy/paste this into same window (spacing is important)
type
DISM /Online /Cleanup-Image /RestoreHealth and press enter
1st command checks files on system and can fix part of problem, the other command cleans the image that Windows uses to do the reset that isn't working for you.
if DISM tells you "cannot find source files" then you need to mount an ISO of Windows 10 using
http://www.tenforums.com/tutorials/3579-iso-img-file-mount-unmount-windows-10-a.html
then run the command below and
replace X with the drive letter assigned to the ISO
DISM /Online /Cleanup-Image /RestoreHealth /source:WIM:X:\Sources\Install.wim:1 /LimitAccess
Where "X" is the drive letter where the ISO is located. Simply change the "X" to the correct drive letter
if this seems too complicated, just do a fresh install - follow this:
http://www.tenforums.com/tutorials/1950-windows-10-clean-install.html