Jay Santos :
AMD is responsible for their false hype.
1. Polaris is ultra power efficient. We all know what happened.
2. 2 480 out performs a 1080. Yeah right.
I think they're learning their lesson from putting their foot in their mouth.
I'm going to say the same thing:
1. Polaris is nowhere near nVidia's power efficiency.
2. I clearly remember they stated 480 CF would beat a 1080...and they're far from it. I thought they were pathetic to put TWO of their newest GPUs together to compare themselves to ONE GPU from their competitor.
At the time I wanted to believe the RX480 was not their top of the line and thus there was value in it still...since it was aiming for 1080 territory in CF. Now, as time goes by and news reveal AMD actually had its RX480 not as a mid-range GPU but they had actually thought it to compete against the 1080....FAILED on their way to get there and had to limit themselves to releasing it as a mid-range GPU so that people don't immediately see the abysmal difference between the two, I'm just disappointed at how this turned out, but happy to see AMD put in its place.
If you have what it takes to run with the big guys, go ahead and be loud about it. If you don't, STFU - all their hype-building did for them was damage, especially with "The return of the FX" and excrement like that.
It's the same old story, just that they handled it better...the RX480 is as much of a competitor for GTX1080 as the FX-8150 was the "i7 killer", as much as a liquid-cooled Fury X card beat the blower-cooled GTX980Ti (not)...and so on and so forth.
I miss the Athlon 64 days. At least AMD knows what they have on their hands and how to market it.
It's funny how things turned around and AMD are now the Pentium 4-holders while Intel[strike] has the upper hand. [/strike] has been dominating the CPU market for (too) many years