Need help with upgrading graphics card during holiday sales!

[tommycon]

I'm looking to upgrade my graphics card from the AMD Radeon HD 7770/1GB. I'm not looking for anything overkill, regular 1080 HD is fine with me. My budget is around $150-200 max.Hoping to find a good fit on black friday/cyber monday. My system specs are as follows:
OS:Windows 7 Home Premium 64-bit
MOBO- Gigabyte B85M-HD3
RAM-16 GB DDR3 1600 Crucial Ballistix Tactical 8-8-8-24
HDD-1TB WesternDigital
SDD-128GB OCZ-ARC 100
GPU-AMD Radeon HD 7770/1GB
PSU-Ultra LSP 650w
CPU: i5 4440 @ 3.1GHz
Display-ACER S230HL
Case:Cougar Spike Mini Gaming Tower (16.73" L, 14.57"H, 7.09" W)
My main concern is the price / performance value. Also, the case is not too large, so I need a card that will fit well inside. Thank you in advance.

 

[Dronzer Dragneel]

With your budget range get Rx 470..performs well in 1080p or GTX 1050 ti from Nvidia is also a good choice

 

[tommycon]

Any particular model of each? There are so many variations.

 

[Dronzer Dragneel]

MSI Gaming X/Asus strix/ gigabyte xtreme gaming provides better overclocking and cooling solutions..but expensive
I'll Suggest you to get card from MSI/ASUS/Gigabyte/EVGA any card from this card which fits in your budget..compare base/boost clock speed and get accordingly