New Ram Kingston Hyper X 2400 - System wont boot

Bloodborne

Prominent
Aug 7, 2017
1
0
510
I bought a new stick of ram: http://www.kingston.com/datasheets/hx324c11t3k2_16.pdf

And I have this mobo: https://www.asus.com/ca-en/Motherboards/M5A97_R20/specifications/

The problem is my screen remains black upon startup. I tried changing the ram to 2400 - still no success. This ram is dd3 and should work with my mobo no?

Could it be dead? Any help or suggestions would be appreciated, thanks!