Need help negotiating price on a new buy

[cctaylor88]

I'm looking into purchasing a Honda CRV EX-L (potentially Touring trim). The car MSRP is $31,000 (roughly/for the sake of math) and I want to negotiate the out the door final price including tax, title, and any other associated fees. I do not want to go in with the mindset of negotiating monthly payments if that makes sense.

So this is where my problem lies. I don't know what I should try to negotiate the OTD price down to, I know I want to come in with my first request low since the price only goes up there. I just don't know where to begin if that makes sense?

Sorry that this is vague, but I'm not going to pay sticker, I just don't know where to start. Mild research tells me that MSRP is $31,000 and the "factory invoice" per Truecar (is this even reliable?) is $29,929.

I don't want to back myself into a corner, so where do I begin?

 

[derekullo]

A great starting point is Kelley Blue Book.

https://www.kbb.com/honda/cr-v/2018/touring/options/?vehicleid=431473&intent=buy-new&category=suv&r=469874707217055800

Simply build the car out like you want and it should show a range of prices with the middle being a fair asking price.

If you have any trade-ins wait till the price of the car is fully negotiated before mentioning it.