"amd would wring them out to there last cent if this report is a fabrication"
We will see what AMD does. it takes more than a day to analyze the report, test the allegations, prove fraud, and then file an (international) lawsuit. That could take months, at which point the alleged security company could be long-gone - meaning there is nobody left to sue.
Until AMD or a third party confirms it, there isn't any proof that the security flaws actually exist. I'm not saying that to defend AMD, but you always have to be skeptical when it comes to the news. "pics or it didn't happen" is an important tradition in a post-internet world. Until somebody proves that all of these accusations are true, then it doesn't hold any more weight than any random youtuber or conspiracy nut with a blog.
I would assume AMD will go after the people involved if the company goes out of business and it turns out to be fake.
Some of the other articles I've read have shown the staff so the people involved are identifiable and will be held liable regardless of the companies status i would think.
if they're legit then AMD is in trouble, that's for sure.