Don't compare prices that way. There is reliability, supply and demand etc to account for. It's probably a reasonable price considering there is competition.
AMD probably will target the lower-end APU market but I'm sure the plan is to target the higher profit margins first on mobile and the 4+ core CPU market on desktop.
Why not ? Reliability ? I chose a good reliable motherboard.
and supply and demand ? well no one demands overpriced product when he can get better performing one for alot cheaper. and still small size.
the only difference here is Mini itx VS mini STX size . and personally I dont think the size difference is that big deal to pay $250- $300 more for it.
147.3mm by 139.7mm (STX) VS 170mmx170mm (ITX)
and dont forget that with itx Motherboards you will get also TONS of more extras , better onboard sound , better I/O ports , More M2 cards .
Their best performing board 54 watts Total.
FS-FP5V1807B V1807B 35-54W 52093-00-40G - $450
are you kidding me ?
AMD Ryzen 3 2200G is only $100 and ITX AM4 motherboards start from $100 as well . and this APU is rated 45W-65W
we are talking more than double the price here
$450 VS $200
Even if you Get the AMD Ryzen 5 2400G
you will Still be in the $250-$280 range , it is $50-$80 more in the street price.
The only thing I expect you to say , is the lower Wattage. dont worry it can be downclocked it is open APU.
and I am sure AMD could release the other lower Watts APU for AM4 Sockets , and I expect them to come in near future.
and they wont be more expensive , Actually will be in the $100 price range as well.
The only Thing about this product is the STX size VS itx size and as I said the difference in size is not that huge to make you pay $250 more for it.
and lose Better sound , more I/O , more LAN , better WIFI , and even lose an expansion slot.