Given the recent climate of social media and gender rights, I can see where this might seem like a play on terms.
It is more along the lines of 'I cannot really divulge many details at this time' as we have an editorial coming soon that will have all the information, and marketing doesn't like to take away from that spotlight. Since this is a cooling/watercooling forum, I wanted to provide some insider looks during the process without giving away too much (and getting myself into trouble).