I bought an Asus GTX 660 ti for £214, is that cheap?

My order has not yet arrived but it's due tomorrow.

I was wondering what you think about the price tag of £214 +£3 P&P on an Asus GTX 660 ti, Since I ordered it it has gone upto £240... the price I would expect for an Asus GTX 660 ti

This is the exact card I ordered http://www.ballicom.co.uk/90yv0362m0na00-asus-gtx660-ti...

The card is set at stock clocks but I expect it will OC pretty well.

I think ballicom uses pricing bots because there prices constantly change, but my friend also thinks it could have been a typo because it cost £214 and he thinks it was supposed to say £241...

I'd like to hear other peoples thoughts on this.

This is the cheapest new GTX 660 ti I have seen one sold for and it's one of the more expensive brands.