The Sapphire dual-x is only $264 after rebate. The MSI is $296 after rebate. And the ASUS is $290 after rebate. I have about $275 to spend on a graphics card but if possible it would be nice to spend a little less and put the money towards another part. Cooling shouldn't be an issue as the case is a phantom 410 and I have already purchased a 4-pack of coolmaster fans for 6 case fans total. Will there be any actual difference in performance from the cheaper Sapphire dual-x to the msi and asus? Thanks