like the title says, I've noticed that powercolor are significantly cheaper than other graphics cards sometime more than £50, I tend to stick with asus or xfx but the asus is £200 while the powercolor is £168-http://www.overclockers.co.uk/productlist.php?catid=56&... , just an explanation of why it is would be helpful, thanks
The branding name can increase the price. Customer service and the quality of the gpu cooler used is a factor as well.
ASUS typically more expensive due to its name and reputation and their quality.