Eximo said:
Not really anything to compare to...
Vendors and resellers can pretty much charge whatever they want within reason. This one does come with a bundled game, but that shouldn't really affect the price, basically bought and paid for by Nvidia to promote their cards.
The one thing I have noticed with this card is the standard edition so the one with standard Nvidia specs and looks regardless from who EVGA, PNY, Zotac are more expensive compared to their own version of the card.....