Last message on previous page: I think the hardcore gaming market is being destroyed more by a lack of playable hardware, especially on PC. We need more cards like the HD 4670, which came out, played the best games at great settings (at low resolutions), and played them well. Integrated GPU's need a kick in the pants, so that they can be good for some gaming. If they are, the number of gamers playing hardcore (Crysis et al) games goes up, and as # of consumers goes up, # of sales can't help but follow.
Piracy won't go away, but making sure your game runs on "standard" hardware will help your sales more than any DRM.
Integrated hardware can never match discreet cards. If they do, there's no reason to upgrade. Scratch one source of revenue for game makers, the spiffs they get for pushing things and driving people to upgrade.
Or hadn't all you armchair experts noticed that dynamic? It's been true since the early days, games drive hardware upgrades more than any other software category, and all computer component manufacturers are well aware of it.
I believe nVidia's pulled back support some, at least I haven't noticed their logo as prevalent as it was. ATI probably hasn't much money as they try to keep AMD afloat, and the shrinking margins will impact this sort of thing.
Integrated hardware can never match discreet cards. If they do, there's no reason to upgrade. Scratch one source of revenue for game makers, the spiffs they get for pushing things and driving people to upgrade.
When it comes to technology and especially PCs I wouldn't say never. boosting the power of integrated graphics will happen and will be a big boost for PC gaming. It certainly won't hurt the PC gaming industries revenue. For one the people making integrated graphics are the same ones making discreet. Secondly increased game sales will more than make up for any other loses. Look at the console market, they bring in way more money in spite of their hardware, not because of it. Imagine how many more copies Crysis would have sold for every $100 less of hardware required to run it?
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