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Why AMD is in deeper trouble... - Page 2

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Reply to skyline0511
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Quote :

Like the old TV commercial went, "Show me the beef!".



I think you meant, "Where's the beef!?"

But your point is good. ;)

He made a point........not sure I would say it was a good one. But..........

LOL he got the quote wrong! Everyone is a critic and arm chair quaterback. When did you make your first million dollars? How many people here who keep putting AMD down can balance their checking account and how many even have a checking account?

Reply to caamsa

Quote :

Problem is, no leap frog, ATI/AMD just bring their stuff up to par maybe a little faster but not enough for folks to make the plunge, not when Intel and nVidia are just waiting to release their minor upgrade variants to keep it par. AMD would have release numbers a long time ago if they could, the lack of them is concern.



I don't really understand how you gained 2 leaps in rep with Mr. JumpingJack for these statements here. Are there problems with AMD? Heck yes. They're being really stupid and not giving us some benches. Does this mean they're doomed? NO. For you to sit there and try to say that they ON PAR or maybe a LITTLE OVER is extremely ignorant of you. We have no clue for the real reason why AMD is hiding the info but you have absolutely no clue whether they're screwed or not. Stop preaching the doom and gloom.

Quote :

But with no real "master plan" on how to recover (sorry a restructure just isn't gonna do it) just isn't gonna make share holders wanna stick around. They should reveal some plan even if it is complete BS, just to keep people interested in their stock. Neither company can suddenly just change direction once they started on a strategy -- just no time to do that.



Again, you have absolutely no clue if they have a plan or not. Just because they said they're restructuring does not in any way, shape, or form mean that's all they're doing. It is, again, very ignorant of you to preach more doom and gloom.

Again, it befuddles me as to how you got two reps with Mr. JumpingJack. He's almost always very neutral in his post and usually writes things based around facts. If you're not a fan boy of Intel then you certainly fooled me. Next time you want to start talking like what you have to say is factual...GET SOME FACTS. Is it stupid that AMD hasn't released any benches? That's up to the individual but most people agree it's not very sound. Are they making some bad choices about things? Most people will say "HECK YEAH!" and preach about what they need to fix. Do you have ANY facts that prove they have done nothing in a few months to fix this? NO! Why? They haven't released it. Do you have any facts that their new chip won't be as fast as they say? HELL NO! Why? Cause they're not releasing benchies.

I only have a few post but I've been reading the forums and THG for several years. It doesn't matter to you if you gain my respect, but you haven't. As soon as you start talking facts that can and are proven, then you will gain my utmost respect. If you think I'm sticking up for AMD and that I am a fan boy, you're mistaken. I'm a fan boy of innovation and what ever is top of the line currently. I'm also a fan boy of calling people out for making completely baseless remarks. Get some facts and post back here and I'll start respecting you. The same should go for everyone else.

P.S. Please for the love of god, stop this incessant doom and gloom about AMD. Especially from the Intel/nVidia crowd. Give it a few months and if everything is the same...maybe you can talk. But it's always safer to start talking doom and gloom when AMD has finalized the paper work for selling their assets off. Until then, no one knows anything until AMD makes an announcement.

Reply to RamboMadCow

AMD is being quiet about the performance of their stuff because Intel is on the offensive right now. Intel's leaned down a good bit after the P4 vs Athlon battle hit them hard. AMD realizes that if their processor is better, it makes much more sense not to let Intel know about it before they absolutely have to. Releasing performance specs right now would give Intel too much time to switch things around and hit back. Intel released the Conroe performance info early to stop the bleeding that was happening from their inability to compete with AMD. It was a smart move, as it put a lot of consumers and retailers into "Wait for it" mode. For AMD to do the same thing would be relatively stupid. Right now AMD is right about the point where the only people hanging on are people with brand loyalty and the major manufacturers who are selling dirt cheap systems. They realize they really can't lose much more. If Barcelona is as good as they say, it's a much smarter idea to release it to consumers and businesses at almost the exact same time that the performance numbers are released. That way they can regain market share while the hype is high and Intel is rebounding, rather than gaining nothing while Intel gets time to make its next move.

Reply to Boristhetech

Quote :

AMD is being quiet about the performance of their stuff because Intel is on the offensive right now. Intel's leaned down a good bit after the P4 vs Athlon battle hit them hard. AMD realizes that if their processor is better, it makes much more sense not to let Intel know about it before they absolutely have to. Releasing performance specs right now would give Intel too much time to switch things around and hit back. Intel released the Conroe performance info early to stop the bleeding that was happening from their inability to compete with AMD. It was a smart move, as it put a lot of consumers and retailers into "Wait for it" mode. For AMD to do the same thing would be relatively stupid. Right now AMD is right about the point where the only people hanging on are people with brand loyalty and the major manufacturers who are selling dirt cheap systems. They realize they really can't lose much more. If Barcelona is as good as they say, it's a much smarter idea to release it to consumers and businesses at almost the exact same time that the performance numbers are released. That way they can regain market share while the hype is high and Intel is rebounding, rather than gaining nothing while Intel gets time to make its next move.



This is exactly what I was thinking. You sir have gained two rep notches with me.

Reply to RamboMadCow

Quote :

AMD is being quiet about the performance of their stuff because Intel is on the offensive right now. Intel's leaned down a good bit after the P4 vs Athlon battle hit them hard. AMD realizes that if their processor is better, it makes much more sense not to let Intel know about it before they absolutely have to. Releasing performance specs right now would give Intel too much time to switch things around and hit back. Intel released the Conroe performance info early to stop the bleeding that was happening from their inability to compete with AMD. It was a smart move, as it put a lot of consumers and retailers into "Wait for it" mode. For AMD to do the same thing would be relatively stupid. Right now AMD is right about the point where the only people hanging on are people with brand loyalty and the major manufacturers who are selling dirt cheap systems. They realize they really can't lose much more. If Barcelona is as good as they say, it's a much smarter idea to release it to consumers and businesses at almost the exact same time that the performance numbers are released. That way they can regain market share while the hype is high and Intel is rebounding, rather than gaining nothing while Intel gets time to make its next move.



Finally, somone who has thought more than a minute on the subject. You're entirely right, of course. :)

Let's hope AMD has the good sense to be doing as you suggest.

Personally, I think the Intel ceo is foolish to try to eliminate AMD, and is likely to get fired eventually for wasting money. The reasons are complex, and I don't even care to spend time to lay out why again (for the 4th time).

Instead, what is more interesting is how AMD should change it's image via advertising. Intel has always won that game in a drastic fashion, for lack of competition.

Reply to halbhh

Quote :

Like the old TV commercial went, "Show me the beef!".



I think you meant, "Where's the beef!?"

But your point is good. ;)

He made a point........not sure I would say it was a good one. But..........

LOL he got the quote wrong! Everyone is a critic and arm chair quaterback. When did you make your first million dollars? How many people here who keep putting AMD down can balance their checking account and how many even have a checking account?

Ok, I got the quote wrong, shamefaced. :oops:

I made my first million back in the 1970's. I have an accountant to figure out my year end taxes and my checking account probably far exceeds yours. I'm not perfect, I make mistakes, but I almost always end up with more money at the end of the day than I had the day before.

Reply to Sailer

Quote :

Like the old TV commercial went, "Show me the beef!".



I think you meant, "Where's the beef!?"

But your point is good. ;)

He made a point........not sure I would say it was a good one. But..........

LOL he got the quote wrong! Everyone is a critic and arm chair quaterback. When did you make your first million dollars? How many people here who keep putting AMD down can balance their checking account and how many even have a checking account?

Ok, I got the quote wrong, shamefaced. :oops:

I made my first million back in the 1970's. I have an accountant to figure out my year end taxes and my checking account probably far exceeds yours. I'm not perfect, I make mistakes, but I amost always end up with more money at the end of the day than I had the day before.

I am the local accountant.... :wink:

Reply to SuperFly03

Quote :

AMD is being quiet about the performance of their stuff because Intel is on the offensive right now. Intel's leaned down a good bit after the P4 vs Athlon battle hit them hard. AMD realizes that if their processor is better, it makes much more sense not to let Intel know about it before they absolutely have to. Releasing performance specs right now would give Intel too much time to switch things around and hit back. Intel released the Conroe performance info early to stop the bleeding that was happening from their inability to compete with AMD. It was a smart move, as it put a lot of consumers and retailers into "Wait for it" mode. For AMD to do the same thing would be relatively stupid. Right now AMD is right about the point where the only people hanging on are people with brand loyalty and the major manufacturers who are selling dirt cheap systems. They realize they really can't lose much more. If Barcelona is as good as they say, it's a much smarter idea to release it to consumers and businesses at almost the exact same time that the performance numbers are released. That way they can regain market share while the hype is high and Intel is rebounding, rather than gaining nothing while Intel gets time to make its next move.



Finally, somone who has thought more than a minute on the subject. You're entirely right, of course. :)

Let's hope AMD has the good sense to be doing as you suggest.

Personally, I think the Intel ceo is foolish to try to eliminate AMD, and is likely to get fired eventually for wasting money. The reasons are complex, and I don't even care to spend time to lay out why again (for the 4th time).

Instead, what is more interesting is how AMD should change it's image via advertising. Intel has always won that game in a drastic fashion, for lack of competition.

Intel doesn't care about the R600 benchmarks as it has no effect on them directly but AMD certainly isn't going to put out AMD graphics bechmarks on an Intel quad core so everything waits on the K-10. Until the stock craters or the stockholders bring out the gallows for a lynching of Hector why should they release anything.

Reply to baldeagle

Quote :

I have skepticism about the 40% claim, but I also lean to the idea that Barcey will out perform the core uarch to some degree, especially in server where the money lies....



I don't think any of us expect to upgrade our machines to Agena any time soon. Maybe in 08. In the meantime AMD should just start pumping out K10 Opterons (and maybe Agena FXs in Q4) and sell them for good money. Just give the enthusiast crowd good cheap X2s and (hopefully) lots of good GPUs.

At any rate, if the AMAT deal goes through they'll have a lot more breathing room.

Reply to kukito

Quote :

To be honest, benches and real numbers have been lacking from the green.



I'm glad there is someone that can read through all the sarcasm. :)

Reply to commanderspockep

Quote :

I have skepticism about the 40% claim, but I also lean to the idea that Barcey will out perform the core uarch to some degree, especially in server where the money lies....



I don't think any of us expect to upgrade our machines to Agena any time soon. Maybe in 08. In the meantime AMD should just start pumping out K10 Opterons (and maybe Agena FXs in Q4) and sell them for good money. Just give the enthusiast crowd good cheap X2s and (hopefully) lots of good GPUs.

At any rate, if the AMAT deal goes through they'll have a lot more breathing room.

I'm not sure who "any of us" is, but I have a new computer case just waiting for an Agena and the accompanying motherboard as soon as it gets out, if the Agena really performs and doesn't flop in the benches. I have no interest in a AM2 type X2, as its not significantly better than my 939 X2.

Reply to Sailer

Quote :

I'm not sure who "any of us" is, but I have a new computer case just waiting for an Agena and the accompanying motherboard as soon as it gets out, if the Agena really performs and doesn't flop in the benches. I have no interest in a AM2 type X2, as its not significantly better than my 939 X2.



I was speculating that the desktop parts wouldn't be available until 08 (except high priced Agena FX parts), not about the desire of users to jump on board ASAP. Still, I hope I'm wrong so you can get your Agena soon.

PS: Did you see AMD's stock rise today? I wish you hadn't sold out so soon.

Reply to kukito

Quote :

Instead of bleeding money and buying ATI, they should have bleed the money into their survival and figured out what is needed to speed up their retooling process.




IMHO, not having ATI puts them in a worse situation. They bought ATI to give a total solution to customers... something Intel can already do.

Cpu, Mobo, Graphics = total solution.

Without Ati = CPU only. There are risks in anything you do, if AMD didn't do this how would they ever be able to compete with Intel? Just because things look gloomy now doesn't mean it will always look this way.

Remember Silicon is boom to bust business, no one knows this better than AMD.

Reply to pip_seeker

Yes, I saw the rise in AMD's stock price. I don't think it will last. If I had held on until today, I would have not lost quite as much money. But I put the money to use in a different stock and have done well with that, so I'm not too unhappy.

Reply to Sailer

Quote :

:idea: x 1



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Need I say More?

Reply to xsamitt

Quote :

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WHICH ONE?



I've known some places to live where it would be "All of the above".

No wait, you're talking about this thread? Maybe the same answer, all of the above.

Reply to Sailer

Quote :

1. R600 isn't one up over nVidia 8800GTX and nVidia already have a new lineup planned to go out the door the same time R600 does.

2. Quad core AMD bench numbers aren't real world so their quad core processor can at best keep up with existing Intel's quads and Intel will release higher clock speed quads so....

There is nothing in 2007 to indicate they can gain any market share back. And 2008 looks even worse as Intel goes to even smaller fabs and nVidia will be able to completely one up them for 2 years in a row. 1.2 billion reserve isn't enough to hold them for 7 quaters of continous major loses.

I don't want to think of no AMD and no ATI -- we need the competition.

But I just can't see how company restructures this late in the game is going to help them at all. It's all about the fab ...

Rob.



Care to wager on R600...:p

Reply to ElMoIsEviL

Quote :

Like the old TV commercial went, "Show me the beef!".



I think you meant, "Where's the beef!?"

But your point is good. ;)

He made a point........not sure I would say it was a good one. But..........

LOL he got the quote wrong! Everyone is a critic and arm chair quaterback. When did you make your first million dollars? How many people here who keep putting AMD down can balance their checking account and how many even have a checking account?

Ok, I got the quote wrong, shamefaced. :oops:

I made my first million back in the 1970's. I have an accountant to figure out my year end taxes and my checking account probably far exceeds yours. I'm not perfect, I make mistakes, but I almost always end up with more money at the end of the day than I had the day before.


You left out the critic and arm chair quaterback.....are you related to Glen Beck?


Whoops sorry didn't see all the locks........... :wink: :wink: :wink: :wink:

Reply to caamsa

Quote :

AMD is being quiet about the performance of their stuff because Intel is on the offensive right now. Intel's leaned down a good bit after the P4 vs Athlon battle hit them hard. AMD realizes that if their processor is better, it makes much more sense not to let Intel know about it before they absolutely have to. Releasing performance specs right now would give Intel too much time to switch things around and hit back. Intel released the Conroe performance info early to stop the bleeding that was happening from their inability to compete with AMD. It was a smart move, as it put a lot of consumers and retailers into "Wait for it" mode. For AMD to do the same thing would be relatively stupid. Right now AMD is right about the point where the only people hanging on are people with brand loyalty and the major manufacturers who are selling dirt cheap systems. They realize they really can't lose much more. If Barcelona is as good as they say, it's a much smarter idea to release it to consumers and businesses at almost the exact same time that the performance numbers are released. That way they can regain market share while the hype is high and Intel is rebounding, rather than gaining nothing while Intel gets time to make its next move.



I have been thinking very carefully about AMD's position and what they should be doing before deciding what they are up to. Here is an evaluation of the facts and conjectures on why AMD is acting as they are based upon what we know and what they are doing.

AMD is in a seriously bad financial situation. They are losing money and market share at a very fast rate. They are seeking very significant financing under very unfavorable terms. Their current microarchitecture is not competitive in the market, relegating their products to the low end of the spectrum. To make matters worse, their competitor is coming after the portion of the market they occupy with low-end chips that carry the positive image of Conroe. Further, their competitor has sped up their development cycle to include a new architecture every two years and improvements in the odd years and is sharing information to promote their product.

AMD has an upcoming product, which they have announced will be out in the third quarter and will out-perform the competition significantly, namely Kentsfield. They have reported very little in the way of benchmarks and have not provided samples for testing by independent sources, not even sources that have helped them in the past and should be unbiased. They are doing this despite their competitor more openly showing off a product that was scheduled for the fourth quarter.

The likely situations at AMD regarding development of their next generation processors can be categorized by development schedule and performance. The development schedule could range from a strong release in early Q3 with a quick ramp up in production to a paper release in late Q3 or early Q4 and no product until 2008. The performance of the product could range from something on the level of Nehalem, which their competitor will not have until late 2008 to a product that is on par clock for clock with Core2 and won't be competitive with Penryn. Something outside of these parameters could occur, but is highly unlikely.

Let's presume that AMD wants to surprise Intel with their amazing new chip. They would have to be sitting on a best case performance and decent development schedule with significant product in the fourth quarter. The question is, why would they make the specific but unconvincing claims they have made? Their statments have created more uncertainty than if they said nothing other than their release date and touted the architectural improvements that match the competitor. This would lead to the biggest surprise upon release.

The notable attribute of AMD's statement is that it has created uncertainty. We don't know what to expect and there are widely varying opinions. There is plenty of room for any interpretation that a viewer wants to make. The uncertainty is most valuable in buying time for AMD. If they show us what Barcelona can do right now, they will face the question of when it comes out and how production will ramp up. The way they are playing the game, they can "release" Barcelona in mid to late Q3, go through the benchmarking process, then face questions about ramping of production when Q1 2008 isn't so far away. If we don't get much in the way of benchmark data out of Tunisia, it is pretty certain that this is close to their game plan and there won't be significant Barcelona chips available in 2008.

More or less, AMD probably thinks they have a competitive or superior product, but it is behind schedule and they are stalling. Management is going to be spending a lot of time spreading uncertainty in an effort to get the company through 2007. They have already started their song and dance, and it will be going on for quite a while yet.[/b]

Reply to fidgewinkle

Quote :

Instead of bleeding money and buying ATI, they should have bleed the money into their survival and figured out what is needed to speed up their retooling process.




IMHO, not having ATI puts them in a worse situation. They bought ATI to give a total solution to customers... something Intel can already do.

Cpu, Mobo, Graphics = total solution.

Without Ati = CPU only. There are risks in anything you do, if AMD didn't do this how would they ever be able to compete with Intel? Just because things look gloomy now doesn't mean it will always look this way.

Remember Silicon is boom to bust business, no one knows this better than AMD.

It is appearing as though the ATi acquisition was an absolute must for AMD. The thing that screwed them up was that they were in the process of making investments to aggressively take market share from Intel. This put them in a vulnerable position financially. My guess is that either Hector didn't see the need for the ATi acquisition until right before the acquisition. He is at least a moron for growing the business too quickly. Not realizing that an acquisition would be necessary as part of that growth or not planning for that acquisition makes him a world class boob.

For the reasons I stated above, this is a situation like none that AMD has been in before. They are over-extended, in dire need of the regaining market share they lost. They need revenue to support all of the infrastructure they've built up. They could very easily continue to lose market share $$ with those lower prices on the X2 if Intel's new pentiums and celerons compete well.

Reply to fidgewinkle

If you're all so concerned about AMD's fiscal health, then support them by buying their products instead of Intel's! I, for one, hope that AMD is able to pull through, as I don't want to be limited to only Intel CPUs in the future.

Reply to angry_ducky

Quote :

If you're all so concerned about AMD's fiscal health, then support them by buying their products instead of Intel's! I, for one, hope that AMD is able to pull through, as I don't want to be limited to only Intel CPUs in the future.



Yes, it is absolutely necessary if we want to get progressive, jaw dropping, performance increase year over year.... necessity is the mother of invention, and with AMD it becomes necessary for Intel to beat them and for AMD to beat Intel... ahhh, the circle of life.

It's not that I care so much about performance; it's that I don't like Intel.

Reply to angry_ducky

Quote :

If you're all so concerned about AMD's fiscal health, then support them by buying their products instead of Intel's! I, for one, hope that AMD is able to pull through, as I don't want to be limited to only Intel CPUs in the future.



Yes, it is absolutely necessary if we want to get progressive, jaw dropping, performance increase year over year.... necessity is the mother of invention, and with AMD it becomes necessary for Intel to beat them and for AMD to beat Intel... ahhh, the circle of life.

It's not that I care so much about performance; it's that I don't like Intel.

A lot of people don't, and I have never really understood completely why?

NetBurst. My P4 fried and took the 'board with it. Although, strangely enough, I still prefer Intel for the mobile platform.

Reply to angry_ducky

A general psychotic self inadequacy leads them to fear anything in a dominant position.

Reply to The_Abyss

Quote :

A general psychotic self inadequacy leads them to fear anything in a dominant position.



Yeah; that too.

Reply to angry_ducky

You better hope it's faster. If Ati released a slower card six months late, it would be pretty disastrous for them.

Of course, I have no real liking for AMD. Hector Ruiz and Henri Richard whine that Intel uses false benchmarks and crap like that when AMD is guilty of the same bloody thing. Like this: http://www.amd.com/us-en/Processor [...] dir=CPBM01

How the hell can two benchmarks prove that AMD is faster than Intel?!

Then, when they held the performance crown, they got all arrogant. "Dual Core Duels" and sending Intel books like "Dual Core for Dummies". I bet they're not gloating so much now, being a company stuck with a ton of debt and rapidly running out of cash, shrinking market share. :lol:

Reply to Mandrake_

Quote :

The notable attribute of AMD's statement is that it has created uncertainty. If we don't get much in the way of benchmark data out of Tunisia, it is pretty certain that this is close to their game plan and there won't be significant Barcelona chips available in 2008.

More or less, AMD probably thinks they have a competitive or superior product, but it is behind schedule and they are stalling. Management is going to be spending a lot of time spreading uncertainty in an effort to get the company through 2007. They have already started their song and dance, and it will be going on for quite a while yet.[/b]



I agree with Jack, this is well written.

I excerpted your writting to show a couple potential problems for AMD. Yes, their recent statements and actions in the past few months have created uncertainty, far too much in my opinion. I'll use myself in this example. I'm giving my present gaming computer to my son for his college graduation present, a machine with a FX60 and a X1900 XTX Toxic video card, so its not the latest and greatest, but still not bad by any means. My plan is to build a new gaming machine this summer. To plan a build, I need to at least have an idea what cpu, motherboard, and video card to buy. With the uncertainty that AMD has given, I have no way to plan on whether to buy from them or from Intel and Nvidia, or how much money to budget. The constant delays and uncertainty over the R600 video card has no doubt cost AMD many sales and will likely make people nervous even when the card does come out.

AMD may well think it has a superior or competitve product. But if it is behind schedule, I think it would be far better if they didn't do the song and dance, but simply said that they ran into a problem and will delay the part until a given time. I can deal with honesty far better than deception. The R600, for instance, has been delayed time and time again. Something's obviously wrong concerning it, whether its in the hardware or the software, but a problem is there. Statements like they have plenty of cards but are refusing to put them out for sale make no sense whatsoever. That type of thing breeds the very fear, uncertainty and doubt that's been a part of these forums for weeks. That also probably has been affecting AMD's stock market price. A fear also developes, at least for myself, that by the time the R600 is finally released, even if it does beat the 8800, Nvidia will have a 8900 out that will beat it. Thus the R600 may be a good card, but too little, too late.

So, this is my two cents worth. We will learn the truth in the coming months, but I don't know that we will be satisfied with it.

Reply to Sailer

Quote :

If you're all so concerned about AMD's fiscal health, then support them by buying their products instead of Intel's! I, for one, hope that AMD is able to pull through, as I don't want to be limited to only Intel CPUs in the future.



Yes, it is absolutely necessary if we want to get progressive, jaw dropping, performance increase year over year.... necessity is the mother of invention, and with AMD it becomes necessary for Intel to beat them and for AMD to beat Intel... ahhh, the circle of life.

It's not that I care so much about performance; it's that I don't like Intel.

A lot of people don't, and I have never really understood completely why?

NetBurst. My P4 fried and took the 'board with it. Although, strangely enough, I still prefer Intel for the mobile platform.

Congrats!!! This is the best reason I have heard yet! "Not playing well with others" is not something I think really warrants a reason as it never did me personally any harm --- but if you felt personally screwed... this I understand.

Although I must admit that this was in an HP machine, and a refurb one at that, so it didn't have great cooling and I don't know if something had been done to the computer before I got it.

It wasn't a total loss, though; I was able to reuse the RAM, video card, HDD, and optical drives.

What I'm really upset about, though, is that my CPU which I paid $220 for a year ago, is now available for $80. That's competition for you, I guess.

Reply to angry_ducky

Quote :

1. R600 isn't one up over nVidia 8800GTX and nVidia already have a new lineup planned to go out the door the same time R600 does.

2. Quad core AMD bench numbers aren't real world so their quad core processor can at best keep up with existing Intel's quads and Intel will release higher clock speed quads so....

There is nothing in 2007 to indicate they can gain any market share back. And 2008 looks even worse as Intel goes to even smaller fabs and nVidia will be able to completely one up them for 2 years in a row. 1.2 billion reserve isn't enough to hold them for 7 quaters of continous major loses.

I don't want to think of no AMD and no ATI -- we need the competition.

But I just can't see how company restructures this late in the game is going to help them at all. It's all about the fab ...

Rob.



I sure wouldn't call doom on AMD, but AMD has worked themselves into a tight spot.

AMD never needed a superior product in the past to survive, but now thats a different story.

What used to keep AMD alive was they were the cheaper chip. PERIOD.

People bought AMD because when they walked into a store, the AMD machines were ALWAYS cheaper. Intel CPUs and chipsets were expensive, AMDs were not and neither were 3rd party AMD chipsets, allowing a lower overall cost of PC. This held true from K6 all the way to the end of Athlon XP.

AMD64 changed all that, and finally brought AMD into premium price range and profit. (It also allowed nV to start building premium chipsets with pricing that rivaled Intel's) But that was short lived as Intel noticed they were losing market share and went straight for the throat by flooding the market with cheap Pentium Ds.

Problem for AMD now is, Intel can keep doing it and hasn't let up. Thats the problem. When Pentium D supplies finally dry up Intel could drop the price on C2D and keep kicking while AMD is down. If the new, cheap E6X20 prices are any indictation and the huge price cut on Quads isn't a rumour then AMD does have a problem.

They have to cut costs and become the cheap brand they once were, while hoping Intel cuts them some slack and slowly raises their prices again or release a superior product. Of course if Intel keeps beating the price drum.....

Who knows. AMD isn't going away, but they do have a bumpy road ahead. Myself....I'm happy as hell. Fast cheap AMD and Intel CPUs FTW!!

Reply to vic20

Quote :

AMD never needed a superior product in the past to survive, but now thats a different story.



Yes and no --- they needed a superior performing product to get the attention of corporate/entprise space and put product into territory otherwise most all Intel.

To survive? AMD had many other functions through it's history, including a very successful flash business until that market commoditized, if anything, flash was the anchor that kept them from shoring up financially in the 2004-2005 period, but make not mistake --- AMD, while having a second rate product prior to K7/K8, was held up by a variety of other products, including DSPs, flash, network processors etc....

They have sluffed all that off and, in Q4 2005, sluffed of the last vestage of what was once a diversified AMD when they spun off spansion. The focused on, what to them at the time, was the high margin business to success --- they did the right things.

Today, the situation is somewhat different --- they have committed expansion, higher costs, and took on another unit to build around a platform concept that said unit, frankly, has never had a history of being a big money maker.... not as bad as flash of the late, but not the high 50-60 gross profit magins of the MPU world.

2002 was indeed AMD's toughest year, it came down to one quarter where analyst predicted they had one quarter left then it was over, then K8 hit.... 2007 seems to be repeating this history some, the difference is AMD will likely lose more money this FY and will be strapped with much more debt --- oh, yeah, and a competitor that is not going to make the Netburst mistake again.

Jack

You've just reinforced my statement. Thank you.

AMD didn't need to break into servers to survive, like you said they had other revenue and they had their own pricing segment in the CPU market. They did in the interest of margin that the lucrative server market holds.

And again, now they NEED a superior product, where again, before they did not.

Reply to vic20

Couldn't have possibly said it better.

Reply to vic20

Wow - Intel charged $3600 for a Xeon before the first Athlon launched. That's pretty much 4 times what they're getting now. I can see why AMD wanted in, just too bad for them that prices weren't that high when the Opterons were selling so well.

Reply to xaat_kil

Quote :

Wow - Intel charged $3600 for a Xeon before the first Athlon launched. That's pretty much 4 times what they're getting now. I can see why AMD wanted in, just too bad for them that prices weren't that high when the Opterons were selling so well.



Yeah no doubt. But then again the whole industry has been heading to high volume low margins for years. CPUs were the last hold out. Video cards can be the exception for now, but again the enthusiast market is just a niche.

People bitch about paying 300 bucks for a CPU now and I laugh. My girlfriend payed $475.00 for my first (4X) CD Burner, and that was wholesale from a distributor.

I remember a good mobo and a Intel 486DX2 66 would run $1200. But then again, there wasn't 3 out of 4 Americans owning a PC then.

How times have changed....


EDIT: WTF? No wonder piracy is so bad. Software pricing hasn't changed much in price in 10 years. Vista Ultimate is the same price my parents paid for DOS 5.0

Reply to vic20

Quote :

Wow - Intel charged $3600 for a Xeon before the first Athlon launched. That's pretty much 4 times what they're getting now. I can see why AMD wanted in, just too bad for them that prices weren't that high when the Opterons were selling so well.



Not really. The highest end Tulsa Xeon goes for $1980. The highest end Itanium 2 goes for $3692.

Reply to Mandrake_

I certainly hope they are worth it. The sites I looked at didn't list those, guess they must be harder to get one's hands on. However, there are multiple cores on each, so the price has still been significantly decreased per core. Still a heckuva margin.

Reply to xaat_kil
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