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It won't. People like YOU (and I) create a demand. On the flip side, publishers need to see a profit in order invest in making games like Crysis. If pushing the limits doesn't make sense financially, then they will simply publish games that can run on most PCs their target audience owns. If their target audience are enthusiasts who spend anywhere from 2000$ to 5000$ on their PCs...which means a forecast of less units to be sold, then they would have to sell these units at a much higher price. Given the piracy issues that the PC Gaming Industry suffers from, this type of audience won't be targeted anytime soon.

So, convince your friends to buy the most up to date hardware on a regular basis and to stop pirating games (I'm not accusing them...but you get the point).

The blame goes to the publishers who don't create games that are pushing the limits. However, it's hard to ask someone to make only 10$ when they have the potential to make 100$ (Not to mention the amount of money they risk on every game they create).

Besides, check the news.

Nvidia: CUDA and similar development.

Intel: With the R&D in CPU Graphics (might end up pushing the limits if this really works out).

AMD: Currently, it's not very good...but if enough R&D is done, a shared processing unit between CPU and GPU could generate the best performance. This is the most promising option of all. Unfortunately, AMD is experiencing strong financial problems at the moment.

I don't see anything wrong with pc graphics, as a matter of fact PC Gaming is on a serious upswing, Spore, Devil May Cry 4, Metal Gear Solid 4 (yes it's coming to pc), Final Fantasy, Grid, Diablo 3, all these great games are coming to pc or already here. Also, like some mentioned you truly don't have to have the very best hardware to run these titles especially if you aren't running them at medium resolutions. Most of the people spending the really big bucks NEED that horsepower because they are playing at 1920X1200. For those that are looking for modest upgrades though, omg have you seen the prices today there simply is no better time to purchase. You can get a ATI HD3870 for 150.00 and that'll run just about anything you throw at it. So, long story short, i think pc gaming is just fine and i think it's getting better. (hopefully all the pirating won't kill it off though) please people.......buy your games.