BBC bidding 3D adieu for now.
The BBC has decided to take a bit of a break from its 3D efforts. The British broadcaster has announced that it will be easing off on 3D following a special 50th anniversary episode of Doctor Who. RadioTimes cites Kim Shillinglaw, the BBC’s head of 3D, as saying 3D hasn't taken off and that the corporation will be taking a three year break from the development of 3D programming.
"I have never seen a very big appetite for 3D television in the UK," Shillinglaw told the RadioTimes. "Watching 3D is quite a hassly experience in the home. You have got to find your glasses before switching on the TV. I think when people watch TV they concentrate in a different way. When people go to the cinema they go and are used to doing one thing – I think that’s one of the reasons that take up of 3D TV has been disappointing."
Shillinglaw's comments on 3D TV follow similar comments from British retailer John Lewis. Last month, John Kempner, Vision Buyer at John Lewis, was quoted as saying that while there is an interest in 3D, it's not the primary purchasing decision anymore, and the noise and consumer interest surrounding the technology is not where it was two or three years ago. Kempner highlighted the need to wear glasses as a big reason customers are slow to catch on to 3D viewing in the home.
"The usage of 3D for home viewing is very limited," Kempner told Trusted Reviews. "As an experience I think people maybe enjoy it at the cinema, but in the home it’s not quite such a wonderful experience because of the requirement to wear glasses."
The BBC said it would reconsider 3D further down the line and "see what happens when the recession ends and there may be more take up of sets."